<p>Hi,
I've got a few emails from UCLA. I think it can be marketing or promotional email but I am not sure about it.
I'd like to confirm whether this email has been sent to all of the UCLA applicants.
The title of the email is </p>
<p>"Charles(applicant's first name), Learn About Campus Life at UCLA"</p>
<p>All you guys who applied to UCLA got this email? Anyone didn't get it?</p>
<p>Yeah, been getting lots of promotional email from them</p>
<p>Same</p>
<p>Same here.</p>
<p>I also got that email, but I don’t know. It doesn’t make sense why they would send that email out to everyone who applied, when most won’t get in. I mean what would be the point of that? I applied right out of HS and didn’t get any of those type of emails. Just my decison, which… I didn’t get in as a freshman. So… it makes me wonder…</p>
<p>The reason they do this is fairly simple in my opinion. Your enrollment, as a student, is imperative to their success. They know that most students who apply to their campus are also applying to a variety of other UC’s. These emails are their attempt at marketing themselves, and spreading information which can help distinguish their institution from the other campuses. Aside from this, spreading information about the kind of atmosphere the school offers, allows for a drawing in of a better ‘match’ in the applicant pool of prospective alumni. They want to sell you on their campus opposed to say CAL or UCI or wherever else, but in addition to this they also want you to know what its like there so that you make an informed decision about where to go (and thus, their retention rate is improved because a student is less likely to not like the school, or get themselves into something they weren’t ready for, and so forth)</p>
<p>That could be one theory</p>