<p>@dotori Emory has worse marketing (it doesn’t send out as much material as other schools), technically has a lower profile and receives more of a niche applicant pool (like 1/2 is ED1/ED2 so they are comfortable w/no D-1 sports for example and are more well-informed about Emory’s full offerings academically which is ultimately what drew them). In addition, Vanderbilt can be helped by its D-1 sports now-a-days (as Duke was and still is). Emory wants to remain more liberal arts oriented and having a business school already hurts this, and an engineering school would hurt more (let us no mention the cost of starting it). Emory does not always make decisions (other than the one to misreport SAT’s which had a marginal effect) based upon whether or not it would add more applications. In addition, it would be difficult to start a new engineering department when you have the competition across town and weak undergraduate divisions of physics, math, and computer science. Emory is much stronger in natural sciences and chemistry for example than many schools with engineering entities of their own. Chemistry instruction is much stronger at Emory for most courses, than say, Georgia Tech. This is perhaps because the numbers taking such courses are smaller. I am willing to bet if Emory got an engineering school, we would have to dramatically grow the number of faculty and would also increase enrollment in such intro. science courses such that the quality declines. We could say goodbye to Ochem instructors that teach near or higher than the rigor levels of instructors at places like MIT, Harvard, etc or biology instructors that teach using the case method, something not really seen in large intro. courses at other top privates. The same could be said for biology, yet Georgia Tech has a BME major for which some biology dept. courses are a foundation (they need to get out of here with those simple, watered down all multiple choice general chemistry exams. The difference is even more stark for ochem courses and instructors. Similar differences can be seen between Emory and Vanderbilt’s chemistry department). Though, on the whole, there is just a lot more intentional innovation in teaching science at Emory and Tech than at Vandy and a lot of other schools. WashU is good though) and I think it is a good thing, though it would be nice if physics, math, and CS were strengthened at the UG level. I think that is much more important than raising the number of applicants.</p>
<p>Also, I am more concerned with getting stronger applicants than more applicants. Chicago, for example, had a much smaller app. pool than its competition and had as strong of an applicant pool as it does today with NO engineering school opened yet, which goes to show that app. numbers may be more of a function of marketing (their tactics changed dramatically under the new dean of admissions) than academic offerings. I would imagine if Emory learned how to effectively market some of the strongest academic entities (not just say that we have them and they are good, but tell how they are good, what opps. and programs they offer, etc), we would get applicants that usually would not consider us. For example, if students knew the number and level of prizes offered by the chemistry department, they certainly would entertain it over other near ranked schools such as Vanderbilt (our chem dept is definitely stronger than theirs in so many ways). If it was broadcasted that Emory hosted a computational neuroscience fellowship (literally, you will not even find this on the NBB or biology website. It is just hidden so those exploring Emory for those majors will not know such a program exists) for undergraduates and perhaps marketed some of the more innovative project based or special topics courses in the NBB department, it would attract more quantitatively/scientifically inclined students wanting to study quantitative aspects of the life sciences as opposed to humdrum pre-health students choosing a life science degree out of convenience. It’s all in marketing.</p>
<p>Emory must more effectively market its academic and cultural uniqueness or else people will indeed assume: “It’s basically like X but without Y” which is often hardly the whole story. We don’t need an engineering school. Again, I don’t think it would be that good, and the last thing we need is a mediocre department drawing students who “settled” (suggesting relatively mediocre students) for the program at Emory. We need to make sure that things are in place for any new initiatives or programs such that they can and do rise to excellence and become truly marketable and I think other programs have much more potential and costs much less than an engineering school (QTM has huge potential and so does Human Health for that matter, as it is a dept that requires a senior thesis so will thus draw more serious students). I for one am pleased that they now use YouTube to show off the religion department which is absolutely amazing just based on my limited experiences with it. Perhaps Environmental Science should be shown off next. These two are quiet, but excellent programs. </p>
<p>Also, I think the STEM and business majors are less prevalent than you think (a lot of STEM majors are double majors in a social science or humanities major for example). They are certainly a large and loud group, but there is a huge amount going on in the social sciences (and even humanities to some degree). Emory is just stereotypical for a research university in that the sciences and the top business are a principle thing that is marketed. In reality, the distribution of majors is a bit more complex and kind of reflects a liberal arts core. Also, Emory students have been fine being creative and innovative without the engineering school (Solazyme came from Emory grads). A reinvigorated non-engineering science curriculum can obviously have the same effect (one member of solazyme took a project based genetics lab for example instead of the regular. Often projects from rigorous or differently designed courses can lead to bigger ideas. I would know as I took the ORDER seminar which often produces that same effect). </p>