This may go behind a paywall after a few clicks, so I will copy some interesting snipits:
https://www.washingtonpost.com/local/education/attention-college-shoppers-these-schools-are-slashing-their-prices/2019/01/21/e384eca0-12bc-11e9-90a8-136fa44b80ba_story.html?noredirect=on&utm_term=.2e41897cc8f7
If you’ve already hit your free limit at the WAPO this month on the device you are using, just clear your browser history, or switch to a different browser and that should do the trick. 
I’m local so I finally gave up and paid for a subscription.
Can we just start a list of colleges that are cutting costs for the 2019-2020 academic year?
Which St. John’s??
Its in the article
Can’t quote too much copyrighted stuff at once (but will repost what is in the OP):
IMO colleges that have been reducing their sticker price via merit and other types of aid are also providing reductions of full price. Schools in relatively lower tiers have to decrease the sticker price at relatively higher percentages to attract students.
Also, amazon prime users can get 6 months free, then $3.99 month thereafter. Or, one can paste the link into an incognito window. 
Elizabethtown College sent us emails that it was reducing tuition 32% to what it was ten years ago.
https://www.pennlive.com/news/2018/09/tuition_to_be_cut_by_a_third_a.html
"Student financial aid packages will vary based on their individual family circumstances. Although those packages may be smaller than in the past, ideally the students’ out-of-pocket costs will remain the same or will smaller, said college spokeswoman Elizabeth Braungard.
For this year’s entering freshman class, the average net tuition price after Elizabethtown’s grants and scholarships are factored in, was approximately $29,000, Walter said.
Outside of tuition and room and board, the only additional fee that Elizabethtown students pay is a $100 parking fee. Its current sticker tuition price falls in the middle of what other Pennsylvania private colleges charge; the change in model will push it closer to the lower-cost schools. "
Merit awards lower the sticker price for only some students, whereas a reduction in the Tuition/fees lowers it for all students. A year or so ago Mills lowered its tuition significantly. They have been having financial troubles and want to increase enrollment (I assume). Several of the other schools that have done this are smaller, lesser known schools, and also others that were struggling financially (eg Sweet Briar). Drew U and Birmingham Southern are also cutting tuition.
And another point in the article linked in the OP-- some of these schools were offering scholarships to almost all of its students anyway…
These schools need to be careful. Time to go back to Econ 101 and learn about “Veblen goods.”
Perception is reality. Keep those discounts under wraps!
It could very well be the case that some colleges are Veblen goods (where demand increases as the price increases) but others are not. Colleges which offer scholarship / FA discounts to 95+% of their students may be less likely to be or see themselves as Veblen goods.
An extremely high sticker price at a second- or third-tier school is also going to scare off some potential applicants who don’t get as far as checking the Net Price Calculator and the school’s FA policies.
On the flip side, though, some people think they’re getting a great bargain if they’re offered a $15K discount off a $50K sticker price, and will see that as more desirable than a school charges $35K straight up with no discount. Especially if the discount is marketed as a “merit scholarship,” appealing to their ego.
I agree. I hear more kids and parents talking about the merit scholarship they got awarded bringing a “really nice school” down into play with “other” perceived lesser schools (like some state schools) and the scholarship factor is a big influence. It doesn’t matter than 97% got the merit scholarship (essentially a discount). It only matters that they were special enough to get it. They aren’t digging deep into these schools to consider whether the higher priced one truly is really good compared to the lower priced one. That’s a given in their minds.
It wasn’t that long ago that most colleges were raising their price to match others due to the perception.
I guess I’d be leery that colleges switching back weren’t being competitive attracting students and were grasping at straws to try to garner interest in them. It might work with the headlines as folks could see it as a bargain still, but once the headlines are shuffled out of the limelight… what then?
So. Do we start the list?
@Creekland good point!
Which is behind a paywall. @jym626
Thought it might be nice to list some of them on this forum.
I have a WPost subscription so was able to read the entire article. It says there are 23 colleges and universities that have reduced tuition since 2016. However, they don’t list them. Aside from St. John’s College in Annapolis, only these three were specifically mentioned in the article:
Sweet Briar College in VA cut tuition 32% this year after nearly closing in 2015
Elizabethtown College in PA is cutting tuition 32% next year
La Salle University in PA cut tuition 29% in 2017
THANK YOU! That starts the list.
Several years ago, our DS was invited to an event that an out-of-state dean was hosting for kids who had hit a certain number on their PSAT. He gave out t-shirts and made a nice presentation. Afterward, our son introduced himself to the dean and thanked him for the invite. The dean looked him in the eye, ask him some questions about the type of school his was interested in and why, then asked him about his grades. Finally, he reached into his pocket and pulled out a piece of paper and a pen. He offered our son a $16K merit scholarship on the spot then wrote his phone number down on the piece of paper and said, “If you come to our campus for a visit, call me, come to my office and I will double it.” It was a pretty impressive strategy, but one got the feeling that the high sticker price was not the real tuition. Rather than lower the asking price on the sticker, you lower it in a more dramatic presentation.
Good spiel though. Impressive showmanship from the Dean.
I thought of another one:
Sweet Briar College in VA cut tuition 32% this year after nearly closing in 2015
Elizabethtown College in PA is cutting tuition 32% next year
La Salle University in PA cut tuition 29% in 2017
St John’s in Annapolis and NM, cut tuition 33% to 35K
→ Lesley University in Boston, cut tuition to 26K