<p>From the front page of today's L.A. Times:</p>
<p>(partial quote)</p>
<p>A Growing Gender Gap Tests College Admission</p>
<p>By Peter Y. Hong, Times Staff Writer</p>
<p>SANTA CLARA, Calif.  When admissions officers for Santa Clara University recruit new freshmen, they do their best to reach the kind of students they'd like to see more of on the Silicon Valley campus: boys.</p>
<p>"We make a special pitch to them to talk about the benefits of Santa Clara, as we do for other underrepresented groups," Charles Nolan, Santa Clara's vice provost for admissions, said of the school's efforts to boost male applicants.</p>
<p>It's a startling development to anyone who remembers that Santa Clara was all male until 1960. But the Jesuit-run school reflects an important transformation of American college life.</p>
<p>Among the 4,550 undergraduates at Santa Clara, 57% are female. That matches the percentage of U.S. bachelor's degrees now awarded to women, a demographic shift that has accelerated since women across the country began to attend college at a higher rate than men about a decade ago.</p>
<p>Today, many colleges, particularly selective residential schools, face a dilemma unthinkable a generation ago.</p>
<p>To place well in influential college rankings, those schools must enroll as many top high school students as they can  and most of those students are female. Administrators are watching closely for the "tipping point" at which schools become unappealing to both men and women. They fear that lopsided male-female ratios will hurt the social life and diverse classrooms they use as selling points.</p>
<p>Despite employing the same tactics used for years to lure ethnic minority students, few colleges say they give admissions preferences to boys. But high school counselors and admissions experts say they believe it is happening.</p>
<p>"At some schools, it's definitely a strategic advantage" to be male, said Chuck Hughes, a former Harvard admissions officer who is now a private admissions counselor and author of "What it Really Takes to Get into the Ivy League and Other Highly Selective Colleges."</p>
<p>Vincent Garcia, a college counselor at the Los Angeles prep school Campbell Hall, said liberal arts colleges, especially, can be "more forgiving of the occasional B or even a C" from a boy. "Sometimes the expectation is a little bit less" than for girls, he said.</p>
<p>At Santa Clara, admission standards have risen along with female enrollment, and officials say those have not eased for boys. But for the last two years, the college has targeted special mailings to high school boys. Current students also telephone every accepted male to encourage him to attend, something that is not done for every girl.</p>
<p>Full article is at:</p>