Haas Emails

<p>P.S.if that blog belongs to none of you, there is yet another excellent applicant out there :/ le sigh.</p>

<p>i talked about how they need to focus on the "next generation of adults" and this young generation is a lot different than the one when Old Navy was in its hey day. </p>

<p>This generation is all about personalization, from cell phone ring tones, cars, everything....i used myspace as an example of how this new generation promotes change and a sense of having somehting as their own......talked about how old navy should make stores smaller and more intimate giving the company a more personal feel and designing the stores in a way that reflect aspects of that neighborhood.....though this would cost a lot, the company needs to recognize that the stores location and design says just as much about a company as its clothing..... and finally focus on three foundations of timeless fashion.......un branded clothing, quality, and fit.....their current stuff tries to be too much like A&F etc and people who would shop there notice the lack of quality from Old navy.... back to basics with quality, and a good fit......</p>

<p>this sounds like a lot but i was able to get in out effectively in 500</p>

<p>Also, just thought I'd mention that by far the most frustrating aspect of the essay (for me) was having to pretend like a manager. They would have access to so much more information than we do that I felt my answer was superficial at best. But then, obviously they will be taking account for this... just bothered me.</p>

<p>oh that blog wasnt yours?</p>

<p>That does sound like a lot, funny how the things we said are so dissimilar, and I can still appreciate your answer.</p>

<p>No the blog wasn't mine, I was asking if it belonged to one of you. I found it while googling for the article cited in the haas essay. Never did find the article, but whoever that is talks about it. He has a 3.94, I am jealous.</p>

<p>Also, hopefully we all just get in. That would be ideal.</p>

<p>what was your focus on? wild</p>

<p>See xfer I was thinking of what you wrote but then Old Navy is just sooo dang limited in things it cannot do. We're working on the management team on Old Navy, so that means we can't do anything to cannibalize Gap. If we do anything to raise prices we head into Gap territory..so the only way i figured old navy could go anywhere is to make do with its cheap prices</p>

<p>yea i dont really think there is going to be a correct answer.... i assume that they are going to see how effectively you can articulate your answers..</p>

<p>i think what might get a lot of people is that fact that it specifically ask "what strategy would you recomend"</p>

<p>a lot of people are going to spend time talking about whats wrong as opposed to RECOMENDING a strategy to increase sales and customer base</p>

<p>a lot of people are going to spend time talking about whats wrong as opposed to RECOMENDING a strategy to increase sales and customer base</p>

<p>Yeah, I'm worried I did this a bit too much. But then, suggesting not doing certain things which alienate customers or limit sales is technically recommending a strategy.. so I'm not going to lose sleep over it. And because it seems like Old Navy is doing as much bad as good, it was just so easy to pick on :P</p>

<p>those things are true and I think thats why HAAS specifically chose OLD NAVY and not GAP (also cause it would be harder to find articles of what analyst said about fixing the company)</p>

<p>but GAP is currently trying to target the A&F group and drastically failing at it....they used to be famous for their "casual look" where the clothes were more about the people who wore them....like when GAP rolled out with the khaki's commercial in the 90s with black and white photos of James Dean and Jack Kerouac....Also old navy needs to focus on the "new families" cause they are usually struggling in the first few years, but old navy can cater to their needs by offering stylish clothing at affordable prices....both old navy and gap was trying to be everything to everyone</p>

<p>i think every top business program should have something like this in order to weed out wannabees</p>

<p>I'm sure you'll be alrightt wilderr ur stats are strong</p>

<p>i think they didn't choose gap because UGBA 10's term paper is on GAP</p>

<p>Thanks walnut, you new? Post your stats on the Haas stats thread, we're taking over this board :P</p>

<p>ooooooo i ccc</p>

<p>Good call on UGBA 10. I should have read some of those :P</p>

<p>yeah...i did some heavy duty scouring to dig out more info on how the fk to handle business cases</p>

<p>when i got the question iwas all..?!?!??!!? where do i begin</p>

<p>how were you able to find this our Walnut... and where would we be able to read these?</p>

<p>our walnut?? i'm your walnut?</p>

<p>oh i was looking for research on berk's site..i found some business case info too (DAVE ROBINSON'S 6 C's)</p>

<p>wasn't too helpful cause usualyl business cases supply u with all the research</p>

<p>I live a block from berkeley and know 15 people in UGBA so it wouldn't have been too hard. But I was mostly kidding, they wouldn't have had a better idea than we would.</p>

<p>You might as well just walk into to Haas' lecture halls and just pretend you're attending :D</p>