Not so sure about this. It took about 90 posts in order to get all the pertinent information (we were all to blame for not asking the right questions), but there are thousands of families making six figure incomes who won’t even look at a COFHE college unless it offers zero debt financial aid:
Should I make a last minute change and save money or go with the college I already committed to and burn my money but enjoy the college experience? - College Search & Selection - College Confidential Forums