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G.P. your viewpoint is obviously very skewed. For some it may make sense to go engineering, but for a large portion of other students it makes sense to go business. If you look at a school with good undergraduate business & engineering programs, the starting salaries are comparable, with engineering salaries on average being a bit higher. However, the upside is much greater in business than it is in engineering.
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<p>But who gets that business upside? It's the engineers and technical majors that cross over (less than 20% of engineering grads stay in engineering after 10 years). </p>
<p>Think of it this way: why do people hire business majors? If you want someone who understands finance, hire an Econ major. If you want someone who can do market analysis, hire a psychology major. If you want someone who understands operations, hire an engineer.</p>
<p>The value a business major has is that they are cross trained in all aspects of business. They get a "light" version of ever major business field, then get slightly more in-depth view of their concentration (of course, not nearly as in-depth as the technical majors). This allows them to communicate across functional units in an organization and see the "big picture." Engineers, psychologists, etc. have myopic training (necessitated by the depth of their training), which focuses them on their aspect of the business, whether that's operations or marketing, or whatnot. This causes them to make optimal decisions for their area that are suboptimal for the organization. Business majors monitor them and adjust for the organization as a whole.</p>
<p>That's what a business major does.</p>
<p>Now, consider a technical major, that really understands their aspect of the business in depth, and give them MBA training that explains breadth. That person has much more value in an organization.</p>
<p>Imagine a person working in the operations department of a car manufacturer. What happens if you let an engineer run the place? Everything would be completely over designed and complicated, manufacturing costs would go through the roof, customers wouldn't have a clue about the 4 million new features, etc. What happens if you let a business major run it? The business major understands the marketing concept of the car, the budgeting and financial aspects, communicates with accounting to prepare reports and monitor efficiency, etc. But, how well is the car being built? The manager has to rely on the engineers to make sure they're doing what they should (the manager surely has no idea how to build a car). Now, imagine an engineer with an MBA. That engineer knows how to build a car, so he can keep the other engineers honest in their design and work. Plus, he understands budgeting, finance, accounting, etc. It's a no-brainer.</p>
<p>Do business majors get jobs and make money right out of college? Sure. But are they as successful as they would be with a technical degree as a basis? Doubtful. Look at C-level managers. Other than the accountants (which we mentioned earlier is an exception), how many are business undergrads only or BBA/MBA combos? </p>
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GP your point about BS/MBA combination was not a good one. You should have compared a BS Statistics + MBA (Marketing concentration) with a BBA Marketing and MBA. In that instance, both students would be able to land the same jobs (although, the BBA in marketing would probably know better whether he/she would like it having already worked in marketing).
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<p>An BBA/MBA marketing major learns incrementally very little about marketing or business in the MBA program. Unless you're going into consulting, i-banks, VC, etc. you're in the same boat competitively with a BBA/MBA than with just a BBA.</p>