right now, im trying to look @ the culture, location, and student ratio of the school but how can i make my “why this college” essay strongr ?
First list (on paper, not for submission) the reasons you ARE considering that school. There are thousands of schools in this country-- why is that school on your list?
Next, go to the website. See what they pride themselves on, what they’re showcasing.
Look at any particular programs that apply to your major, at internships, at certifications.
And ECs or clubs, although don’t list those first. 
Look at the course catalog in your possible majors, and mention if there is an unusual course that appeals to you. One of my kids wanted an intellectually intense school, and talked about that for the schools on her list that had that quality.
Whatever, don’t echo back what you read on their website. It should tailor to your unique reason.
Search in this forum. The same question has been asked many times even recently.