<p>I’ve lived in Korea for all my life. I think I’m qualified to answer OP’s question.</p>
<p>USC is well known in Korea as ‘Nam Ga Ju Dae’. (Nam means the South; Ga means California; Ju means the state; and Dae means the college)</p>
<p>USC is considered as a fine institution, but its reputation is yet far beyond that of UCLA.</p>