How to show your passion in a "why us?" essay?

I recently finished my “why Northwestern” essay and on reading it again, I just felt like something was missing. I’ve done a lot of research on the school, and if I get in there are very high chances that I will attend. But I feel like my passion isn’t coming through in my essay? After my dad read it he said it seems like I wouldn’t mind going to the school but not like I am really interested. I realize this may be true for my other “why us” essays as well.
So, when you’ve done your research and are discussing the clubs you’re interested and the research opportunities and all that… how do you convey and display how passionate you are about the school without having to say “I LOVE this school and will most likely attend if accepted!”?
Thanks!

You could maybe think about some deep personal experience and then project it towards the research you’ve made.
It’s not all about what clubs the school has but about how you relate to them.
I’d focus on one strong point which is very important to me instead of pointing out multiple ones:
Don’t say “I want school X because of its A B C D E F G”, but briefly explain why you want A, D and G so bad in a way that makes it unique for you.

I think this is tough bc that essay is really short. Too short for passion. I’d just try to work in a how you would love a club, or program or something they provide that fits you. In that small a space, I doubt they expect something riveting!

And They are NW. They know they are a top choice:)