How to write the common app Carleton College essay?

The two supplemental essays that are on Carleton College’s website are very confusing. When I try to write on one topic, it overlaps with the points I plan on to mention on the second one. Can anyone please give me some ideas to talk about on each of the essays?
The two prompts are:
When did you first learn of Carleton? (no more than 150 words)
Why are you applying to Carleton? (no more than 150 words)
Thanks!