<p>Muerte - I’m just not sure. Before beginning my response, I’m just curious - what do you think this revealed preferences study shows? You state above that “between schools of comparable selectivity AND rank, [these schools] truly split down the middle.” My question is, how are you determining what schools have comparable selectivity at rank? </p>
<p>I bring this up because of the following context: </p>
<p>Keep in mind that this study was done in the late 90s when a school like Duke should have been at the height of its popularity: it enjoyed strong nationwide recognition because of its superb basketball teams, it had been ranked in the top ten for a solid decade and even as high as #3 in the country, and it had financial resources to match the offerings at places like Penn and Columbia. Moreover, as I’m sure you remember, in the late 90s, Penn was just beginning to come out of its struggles, as was Columbia, At that point in history, I’d argue that Duke’s rank exceeded both Penn’s and Columbia’s, and Duke’s selectivity was probably AT LEAST in line with Penn’s at that time. Remember, in the late 90s, Penn hadn’t yet fully begun the huge changes of the Rodin plan that pushed the school so far forward.</p>
<p>Despite these facts, Duke OVERWHELMINGLY lost the cross-admit with these supposedly peer schools. Duke lost 75% of the cross-admits with Columbia, 80% of the cross-admits with Brown, and 66% of the cross-admits with Penn. Yes, the Ivy brand is persuasive, but for most of the 90s, Duke was ranked significantly ahead of all these other schools, and Duke in the 90s really had great brand recognition, honestly, it was at least comparable to Penn’s reputation for most of that decade, if not moreso. I could see some applicants being swayed by the ivy label, but you’d think other 18 year olds would rather have the cache of going to a “top 5” school that gets huge coverage for basketball every year. </p>
<p>Moreover, “ivy brand” can’t explain the significant disparities in cross-admits between ivy league schools. I think you’ve read Karabel’s “the chosen,” but to refresh your memory, the author painstakingly recounts just how sensitive schools are about yield. I don’t think Princeton would see Yale taking 65% of the cross-admits as “basically breaking even.” Moreover, I don’t think Penn officials would see Columbia taking 62% of the cross-admits as basically breaking even. As Karabel describes, Harvard kept meticulous records of the schools that took more than TEN STUDENTS from its pool of acceptees. </p>
<p>Finally, another ivy school that fares quite badly is Cornell. Cornell loses HANDILY to ALL of its ivy peers. Remember, again, that in the late 90s, Cornell had a pretty good reputation - a rep that was probably stronger then that it is today. Cornell had been ranked as high as #6 in the late 90s, and finished in the top ten a few other times in the 90s. (Now, Cornell is consistently ranked in the teens.) Cornell’s also always had a good academic reputation, and it’s not that much more isolated than a place like Dartmouth. Despite all of this, Cornell lost about 70% (70%!) of cross-admits with schools that you think would be its peers - Columbia, Penn, etc. </p>
<p>I’m curious how you would explain all of these discrepancies. I don’t think “being an ivy” is quite enough to explain the overwhelmingly disparate outcomes in cross-admits between a Duke and a Brown. Moreover, there are some near 50/50 splits in the study - namely between Dartmouth and Columbia or Brown and Columbia. Besides that, once you get to the 60/40 range, I think most admissions counselors would argue that there’s something behind these numbers (its more than just “roughly breaking even.”). </p>
<p>So I don’t know if this is a situation where Brown is just an outlier, and all the other schools just neatly fall in line. Cornell does puzzlingly badly, Yale for some reason takes a great number of the cross-admits with Princeton, Penn loses handily to Brown and Columbia, etc. </p>
<p>So, besides showing the dominance of Harvard, I don’t know exactly what these rankings show. Reminding ourselves that this data was collected in the late 90s only makes matters more confusing. In the late 90s, Penn and Columbia were not NEARLY as selective as they are now, Duke was at the height of its popularity, and Cornell actually had some higher rankings and a better academic rep than it does now. </p>
<p>Just in general, I’m always curious about what yield can indicate - so I’m curious to hear your thoughts on this. I just don’t know if the “ivy brand name” is enough to explain Penn, Columbia’s, and Brown’s dominance over Duke, and I certainly don’t know how ivy brand name can explain the puzzling disparities in cross-admits between ivy league schools. </p>
<p>Finally, you bring up the issue of Chicago’s changing status based on its consistent (and recent) top ten rank. As a Chicago alum, this is of course something I follow with interest. In researching the issue and to be frank, however, sure, the top ten rank helps, but the jump in apps came more because of the switch to the common app and the hiring of a new “big numbers” admissions director. Moreover, Chicago’s yield has changed very little over the past decade. When I left Chicago, yield was around 35%, and this past year, yield was about 36%. </p>
<p>I think in terms of yield, Chicago loses VERY handily to all the ivies, Stanford, Duke, MIT, etc., but I think it also loses quite consistently to schools that traditionally don’t carry as much cache: Northwestern, Wash U, Emory, etc. Especially now, if you look at financial resources, academic clout, and (after this year) selectivity, Chicago (with a projected 18-19% accept rate for this year) would at least be vaguely in the same ball park as Brown, Penn, Dartmouth, Duke, etc. I would assume, however, that Chicago is still losing about 75% of the cross-admits with all of these schools & is still losing 60%+ of cross admits with Northwestern, Georgetown, etc. </p>
<p>What does all this evidence show me? I really think it hints at the “emotion work” that goes behind making a decision between two very similar schools. Schools that have certain reputations - be it the laid back, celebrity-infused culture at Brown, the location of NYC for Columbia, the elite but animal-house laden stereotype of Dartmouth, etc. benefit tremendously in the battles with similarly situated schools. </p>
<p>Put another way, in the late 90s and beyond, I think places like Chicago and Cornell suffer greatly (and at times, rightly) for their intense, grind-it-out reputations. Cornell has a rep for suicides, Chicago has a rep for overly bookish egg headed types, and these factors work against the schools. Going up the ladder, I think Yale benefited from its generally more welcoming, communal student-life rep than Princeton, which had a stratified air that may actually turn off some 18 year olds. </p>
<p>So, ultimately, I don’t see yield and revealed preference as doing a good job of showing pecking order. Rather, I see this study as showing that certain schools have certain very alluring qualities, but, without further study, it’s hard to figure out just what those qualities are. </p>
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<p>One final addendum: Chicago’s yield may rise to about 40% this year, partially because of a newfound interest in taking more early applicants, but I think, while a good ranking certainly can’t hurt, Chicago’s strident and methodical investment in improving student life on campus is beginning to pay dividends. Chicago’s really trying to shed its “where fun comes to die” reputation, and is investing in shiny new dorms, an expensive new arts center, fancier athletics facilities, more grade inflation, etc. I think the top ten rank helps, but word of mouth that Chicago is changing helps even more, just as Rodin’s plan for Penn didn’t really alter the ranking that much (Penn’s been in the top ten since 97 or so), but did really change the vibe on campus. </p>
<p>(Final note - this makes Penn’s dominance over Duke, Cornell, etc. in the 90s even more puzzling. I was choosing between Penn and Chicago when I made my undergrad decision, and let me tell you, in the mid-90s, Penn was a very, very, VERY different place. On the other hand, I always thought Cornell was gorgeous, and given that it was ranked higher than Penn for a lot of the 90s, I’m curious as to why it lost 70% of the cross-admits with Penn.)</p>