Son is a great student at a competitive HS. I assume his 35 on the ACT is what put him on the radar. With that said, other than a brochure from Harvard he has not received one piece of mail from any other ivy league school except for CU, and they’ve sent mailings 3-4 times! Why? Could it be geographical (we’re in AZ)? Should I have him apply?
It’s all marketing. Never put together a college list based on mailings. I can’t tell you how much mail my D got from U of Chicago and they didn’t even have her intended major.
Now that you mention it, there has been quite a bit of mail from U of Chicago… Lol
Wait until you get the Yale mailings. 
Read absolutely nothing into it all.
Many trees are killed in the marketing strategies of colleges. Makes good fireplace kindling.
Just thought there might be a reason why one ivy league school appeared to have a greater “interest” than the others. I can tell you with certainty that my 31 ACT scoring daughter did not get any ivy mail. This is all very hypothetical as son is 99% likely going to the honors college at ASU where his sister is and is loving life.
I think they want apps from high stat kids…geographic diversity is likely part of it, too.
Other colleges just want to increase number of applications over all…
You can rest assured that these are almost (if not all) computer generated mailing lists. Why do you think there are so many demographic and interest driven questions when students create their SAT or ACT account? It’s big bucks to the College Board and the ACT to generate lists for colleges based on pretty specific filter parameters.
Means nothing. Just a way to drive up application numbers, and acceptance rates down.
Now that the USNWR doesn’t use the selectivity rate for their rankings, I thought these junk mails would slow down some…
I wish. The fancier ones are all glossy and everything, and release all kinds of nasty toxins when lit on fire.
@ignoramusdad The higher the SAT/ACT scores, the longer the list of colleges that sends their stuff. The number will keep on growing. You may have to ask your neighbors whether you can put some in their recycling, since you will run out of space in your bin…
We are getting marketing materials from Every IVYs except Cornell and Princeton, lol. We have toured Penn, and Princeton, but will only apply to one IVY, which happens to have “not shown any love” ?
Princeton never sent us anything, either, so there! 
My daughter received mailings from Princeton - no Brown though.
Every Ivy league, no Duke.
No Brown here, either!