<p>The only way to improve UMass rankings, is by spending a significant amount of money. The honors college is a good step, but far more needs to be spent. It needs to upgrade facilities, improve faculty, and entice high performing students with grants/scholarships…and increase it’s fundraising efforts.</p>
<p>Other than raising funds, another real challenge for UMass is demographics. In 2000, 27.7% of Massachusetts population was under the age of 21. In 2012, that number was down to 21.1%. Unlike the highly selective private universities, most of UMass students need to come from Massachusetts (about 73% are in-state today). As this population of college age students drops, competition will increase. </p>
<p>Compare the population growth rates of Massachusetts (0.5%) to states like California (2.4%), Texas (3.6%) and Florida (2.7%) from 2010 to 2012. The national average was 1.7%. </p>
<p>The public schools viewed a bit better than UMass, that it would need to jump over, include FSU, Auburn, Alabama, several SUNY’s, UC-SC and Virginia Tech. All of these schools have better demographics (the SUNY’s only slightly so) and many have excellent Alumni support ($$$).</p>
<p>UMass has to out invest it’s competitors, while fighting against it’s demographics problem. The current “UMass Rising” capital campaign has a 300 million dollar target, started in 2010 and will end in 2016. </p>
<p>[UMass</a> Amherst launches $300M ‘UMass Rising’ capital campaign - Boston Business Journal](<a href=“http://www.bizjournals.com/boston/blog/mass_roundup/2013/04/umass-fundraising-campaign.html?page=all]UMass”>http://www.bizjournals.com/boston/blog/mass_roundup/2013/04/umass-fundraising-campaign.html?page=all)</p>
<p>In 2009, the University of Alabama’s seven-year fundraising campaign ended after taking in more than $612 million.</p>
<p>Of course, the higher your rankings, the more you have to spend to improve it…for example:</p>
<p>UF’s effort (“UF Preeminence”) to break into the top 10 of public universities (it’s currently in the top 20) started this year. UF plans on raising 800 million in 3 years (runs thru 2016).</p>
<p>UMass can approve, but it will need good leadership that excels at fundraising.</p>