<p>Another mid-70s almost-East Coast preppie here. My school didn’t offer classes called “AP”, but we took the AP tests, I in Calculus, Spanish, French. English was considered useless to take, because no college any of us would apply to would let you out of its English requirement.</p>
<p>There was definitely competitiveness and anxiety associated with applications, but nothing like now. (On the other hand, only a handful of schools, and not the most desirable ones, had ED, so there was really only one judgment day.) My school regularly sent 3-4 kids/year to Harvard, Yale, Cornell, Penn, Dartmouth, Williams, Amherst, Wesleyan, with one-offs to MIT, Princeton, Brown, Stanford, Michigan. That pretty much took care of the top third of the class. I was first in my class (and the #2 only wanted to go to RPI), so it was basically understood that I would have my pick of colleges (and that I shouldn’t crowd my classmates by applying to more than a handful). I applied only to two colleges, my first choice and my safety, Harvard, where I had strong family ties. But my best friend also only applied to two colleges, Yale and Princeton, and his only claim to fame was being the multi-sport varsity athlete with the highest grades (he was probably ranked 6th or 7th out of about 110).</p>
<p>The Ivy League was relatively expensive, but the COA was well under 10% of my family’s income (which was good, but hardly sensational, then), and probably no more than 15-20% of what an experienced, union steelworker could make. It was a period of rapid inflation, so low-interest college loans had negative real interest rates. </p>
<p>In my community, going away to college – beyond your parents’ reach – was the norm; it was only when my school started accepting lots of scholarship students that anyone went to the local public university. But outside the thin upper/professional class of my city, going to college itself was exotic, and living in a dorm practically scandalous. (For my Polish scholarship-student rival and his family, RPI was a biiiiig leap. However, many of the scholarship athletes, if they had decent grades – meaning Bs – found themselves at Amherst or Williams.) At the blue-collar summer job I had, no one had ever heard of Yale or Harvard (although they all knew various college students). The attitude was that there must be something terribly wrong with me if I had to go all the way to Connecticut to find a college that would take me. In a county with a population of 1 million, there were probably no more than 10 schools, roughly split among private, Catholic, and public, that ever sent students to elite colleges.</p>
<p>So . . . among the things that have changed are a much broader awareness of the benefits (such as they are) of elite colleges. Some of that is USNWR, but a lot of it is The Gilmore Girls, Love Story, Conan O’Brien, Jodi Foster, Harvard Man, etc. The quality of suburban public schools has gone way up. There has been a huge boom in immigration by groups that value prestigious education. And the elite colleges, their endowments swollen with investment gains, have engaged in significant social engineering to make themselves more diverse.</p>