“I heard from someone who knows a Princeton AO that their hooked admits were approaching 70% last year. If that is true it would reflect a recent trend at those top schools. Its quite plausible given that Princeton is on record saying they are on a mission to increase such numbers: https://www.nytimes.com/2017/05/30/opinion/princeton-takes-on-class-divide.html. Anecdotal evidence like increasing yield among all top schools and higher aid by schools seem to suggest more hooked kids are admitted each year. Whether such trend continues remains to be seen. But its unmistakable that admission to 15-20 schools which is an obsession on CC has gotten worse for unhooked kids in recent years.”
I’ve posted the following elsewhere but worth repeating here: In the book, The Price of Admission, its author Daniel Golden estimates that at elite schools, URMs make up 10 to 15% of students; recruited athletes, 10 to 25%; legacies, 10 to 25%; children of people who are likely to become generous donors, 2 to 5%; children of celebrities and politicians, 1 to 2%; and children of faculty, 1 to 3%. A former chancellor of Cal-Berkeley, Robert J. Birgeneau, once estimated that roughly 60% of admitted students at elite schools are comprised of these hooks.
That was 10 years ago. As far as these hooks go, nothing much has changed since then. What’s missing back then and has been steadily added since is a newer yet significant hook: FLI, First-Generation, low-income, to address the class divide that the above linked article discusses. At Princeton, the share of FLI among the class of 2017 is 14.9 percent and very likely to grow even more in the future judging by the university’s president Eisgruber’s proactive stance on this.
If Birgeneau’s 60% estimation at elite schools was correct a decade ago and that percentage has held steady to this day, the aforementioned Princeton AO’s statement that the university’s hooked admits, including FLI, were approaching 70% in the latest admissions cycle, shouldn’t shock anyone. That leaves the unhooked applicants a very very tiny window of opportunity.
So, to return to the OP’s question, “Isn’t College Admission Supposed to be Getting Less Competitive?,” the answer is exclamatory NO as far as elite schools go. It’s become extremely more competitive for unhooked applicants AND, to a lesser extent, for hooked applicants, as well, since the number of applicants aiming at these schools has grown larger as the pool of super-wealthy, URMs, legacies, etc. has also increased significantly and will increase even more so into the future.