<p>We keep talking about U Chicago's comparatively lower level of financial aid as one of the issues explaining a lower yield than its peers.</p>
<p>However, this is the data I saw:</p>
<p>Best</a> Values in Private Colleges, 2011-12</p>
<p>You will notice that the delta between the cost of attendance for U Chicago minus the average fin aid is not meaningfully different for U Chicago vis a vis its peers. However, what's not clear is whether that's average for ALL students, or average only among those who receive aids. In that case, a case can be made that the NUMBER of students getting aids is smaller at U Chicago. If so, the perennial "low aid as a cause of low yield" argument still holds.</p>
<p>However, next you can look at the average loan balance at the time of graduation. Then you do see U Chicago's number ($22000+) is higher than the likes of HYPSM. But it's in the ball park (with a few thousand dollars difference) with Duke, Brown, Dartmouth, and U Penn. No, it's not chump change, but I don't think students and their parents will make a final decision of where to go based on additional $4K of student loan for the full four year college education/experience. </p>
<p>Yet, even taking into consideration of the ED advantage, the yield for these other schools is meaningfully higher than Chicago's. So, while we can have a discussion on the need to improve the fin aid as U Chicago continues its march toward the inner sanctum of the tippy top elite college, there is still a great deal of (head) room for HONEST and well crafted marketing efforts - plus, general improvement on some non-academic fronts. A recent David Axlerod's announcement for the political institute that bridges the gap between theory and practice is a move in the right direction. </p>
<p>All in all, my son is a third year now, and I can't be happier for the decision we all made together (his and ours) that led him there. U Chicago wildly exceeded both his and our expectation. I don't see how he could have been happier at other schools.</p>