More grist for tuition inflation? Hot employer perk: student loan payoff

From the NYT:
Medical, Dental, 401(k)? Now Add School Loan Aid to Job Benefits
http://mobile.nytimes.com/2016/03/26/your-money/medical-dental-401-k-now-add-school-loan-aid-to-job-benefits.html?_r=0&referer=

Great idea for an employment perk? Or adding fuel to the fire for out of control college pricing + borrowing?

Are non-borrowers misguidedly missing out on the gravy train?

It’s not new – it’s actually been a fairly common benefit in the nonprofit word. My daughter had that with her first job out of college. But obviously a $2000 annual employer benefit won’t go that far for a couple who has to pay that amount monthly.

Some people are attracted by an onsite gym. Or telework. Offering to pay back student loans isn’t new. It’s all typical stuff to recruit and retain.

Bah! on student loan repayments! Let me in on some of this sweet 401K action!!

From an employer standpoint, student loan repayments are a fairly low cost (compare to said 401K program or health benefits) retention program. As a retention program, it works better than the equivalent increase in salary. Come work for us and we’ll help with your student loans, for up to 5 years!

Edit: of course, if you then quit after the 5 years, it’s all good because we’ll just hire the next college grad struggling with a student loan, at a much lower salary than we’re currently paying you…and if that sweet 401K plan hasn’t vested yet when you quit, it’s double plus good!

Isn’t this just a $2000 bonus? Do those who have no student debt get the money too? It’s just $2000in income, taxed and processed the same as other income.

They get zero.

^^great points, plus $2K a year won’t make a huge dent for some people. And you have to gamble 4+ years in advance (sometimes) that you’ll get a job with that perk.

I’m not sure it’s enough money to add fuel to the fire . . .

Like I said, it’s a recruitment tool. My agency tries to recruit for a particular position. Another agency recruits for the SAME position but includes a $12K load payoff amount, spread over 2 or 3 years. My agency doesn’t have that kinda money. Guess which agency gets to choose from a larger applicant pool.