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All colleges have a specific "target" of full pay students they need to enroll in order to make ends meet. Some meet it via statistical probability (marketing & recruiting practices, admission criteria, etc.) rather than a case-by-case basis -- but the bottom line is that they need to bring in $X revenue from tuition each year.
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<p>Oh yes, I understand that. You're absolutely correct. But I've not heard of an actual quota number of "full-pays" who are needed, which is what was claimed above.</p>
<p>Frankly, I don't know how a college could do that. Need can be so variable, and you don't find out how needy your needy ones are, and how much outside scholarship money is coming in, and so on, until pretty late in the game--too late to make specific targets for Rich-kid admits.</p>
<p>Rather than attempt to recruit a specific number of wealthy kids, in my experience colleges know historically how things shake out. If things are trending in a troubling direction, they may do exactly what you say--change recruiting a bit, tweak some things, to up the number of full-pays. But set a hard goal? I've not heard that (although I confess it's been a while since I've sat in on a presentation from, say, Noel-Levitz!)</p>
<p>If needy students are killing the aid budget, there are a few safety levers that a school can use, and I think these are more palatable than setting a crass number of full-rides that you have to get. For example, a school can offer fewer (or smaller) grants (increase the self-help), do some preferential aid packaging (offer lousier packages to some students, the ones they are least likely to lose), offer less aid to students who don't meet the deadline (there are always a few!), and so on.</p>
<p>Certainly, it is entirely possible that a dean of admissions could be forced to admit only full-pays off the wait list, because the aid budget has been expended already. I'll bet that isn't rare. I confess the effect would be the same as if there HAD been an unfilled quota. But in my professional experience (FWIW) a "rich kid quota" isn't the way it's done. There are other ways to improve the balance sheet, and there are other ways to boost the number of full-pays. </p>
<p>Hence my curiosity about which schools actually do that, have a specific quota of full-pays.</p>