Northwestern - Medill Integrated Marketing Communications?

Graduate School Business School - MBA
1

<p>What are your thoughts on this program?</p>

2

<p>I have no clue what that is, but there is not a better school for marketing than Kellogg (Northwestern).</p>

3

<p>Or Medill for communications... sounds interesting, but it would be good to find out details, placement history, etc.</p>

4

<p><a href="http://www.medill.northwestern.edu/WorkArea/showcontent.aspx?id=64253%5B/url%5D"&gt;http://www.medill.northwestern.edu/WorkArea/showcontent.aspx?id=64253&lt;/a> shows the curriculum. it seems to go deeper than your typical marketing concentration from a MBA. it'd be good to find out how much collaboration between this program and the kellogg school is.</p>

5

<p>I am actually a student in the part time program. It was a tough decision between this program and an MBA, but I felt that the Medill curriculum was more innovative than the traditional 4Ps taught in most MBA marketing programs. The pluses: cutting-edge curriculum, focus on fusing "left brain" analytical skills with "right brain" creative thinking skills, depth of marketing coursework, instruction in the theories of brand-driven management, job opportunities/recruitment in Chicagoland and networking opportunities with the best in marketing and media. Furthermore, while MBAs seem to be ubiquitous, the MS IMC degree arms you with a different perspective to bring to the business decision-making table. </p>

<p>The minuses: only those who understand (and practice) IMC-based management and marketing understand the true value of the degree. So while you may be heavily recruited by a handful of great companies (e.g., all of the major ad/pr agencies, Motorola, Yum Brands, Allstate, HSBC, Discover, FedEx, some consulting firms), the degree's value isn't completely understood by the majority of companies. Additionally, the Medill school is traditionally known for journalism so the link to marketing is hard for some people to understand.</p>

<p>At the end of the day, it's an individual decision. If you love the brand strategy and communications side of marketing--check out the IMC degree. If you like the logistics, pricing analysis or product management side of marketing, a more traditional MBA may be more appropriate for you.</p>