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<p>We are a society that has learned to expect a value and a return on our “purchases.” We also have learned that certain services, when provided by the government, are not measured in ROI. We know we have no say in matters of public defense and public services as the cost are covered by taxation. On the other hand, despite being lulled by the fallacy of free education in the K-12, we also accept to have no voice in the BUSINESS of education. Yet, we have to pay or borrow our way through the tertiary education. Because of the apparent difficulty to “get accepted” we are prepared to accept all the conditions imposed by the administration. In so many word, with our checks come the acceptance that the schools can do (and they do) pretty much whatever they want, including blatantly misrepresenting the quality of the education they will deliver. </p>
<p>Schools do not have great problems in keeping the paying customers at bay. They are able to segregate the parents from the student by insisting that the voice be only the one of the student. Easier to deal with a naive and inexperienced teenager than with a parent! And, let’s remember that it is such a bad “manner” or “improper” for parents to get involved in the “details” of the children education. Aren’t all parents crazy after all? </p>
<p>The reality is that schools should worry a LOT more about the return they give to students. Yes, they do offer amenities such as rock climbing walls and try to become a glorified country club. However, the real test will come later when we, as a society, will have to balance the value of an education against its six figure cost. In simple terms, what could is it to spend 200 or 300,000 dollars to find that what you learned has no value in the marketplace, and that the :“skills” you learned are not that marketable? </p>
<p>Obviously, the schools that now reject more than 90 percent of the applicants will not have to worry much about raising tuition and skimp on the cost of delivering the education, but the lowest levels of service providers will feel the pinch, and the foundation will start to shake. </p>
<p>The education system is at a crossroads. The next levels of demographics will not be as bountiful, unless we look at more and more foreign influx to replace the families who can afford the cost of our own system. In the meantime, the books are balanced by skimping on the cost of providing the services by using lower pay and perhaps abused adjuncts and graduate students for the purpose of allowing the protected faculty to chase the grants and continue to live in their ivory towers. But one day, the gravy train will make fewer stops as families will want a return on their investments and the “grant” money will dry if our general economy does not generate surplusses. </p>
<p>The system works today because the “customers” are transients; they spend a couple of years and move on. Few have the desire to rock the boat or return to challenge the system later in life. But that does not mean that the system is as great as some pretend it to be. It is actually rotten to its core, and this because generation after generation has simply abdicated the right to complain. </p>