<p>Well, I have done some surface research which consisted mainly of reading what Google presented and a book on Public Relations. However, as commonly noted the career path of Public Relations, Advertising, and Marketing get quite lost in the translation of each other. Currently, I am a Journalism Major, but I have no clue where I want to go with my career.</p>
<p>This is my junior year and I am looking to set a solid career goal, post college. I am here to ask for a more personal suited answer to my search. </p>
<p>I am a great write, well spoken, and I love to network and interact with people. However, I also work well with Photoshop and designing. I enjoy making promotional material for events and I do some logos as well. Now, as far as mathematics and statistics go, I am not a fan.</p>
<p>Basically, I am looking for the career path that utilizes my strength in creativity, writing, presenting and a dab of my artistry. I would like to work with customers to develop their brand in the sense of events they should have, where to advertise, who to market to, and orchestrate a plan to successfully reach whatever the goal we set to achieve. </p>
<p>I hope I have not been to long-winded. But please any and all help is appreciated. Thank you for reading.</p>
<p>Whoa. You sound like my twin. I’m in the same field as you and have the same problem and am also a junior. You could probably look into integrated marketing communications because it blends all three of PR, Advertising and Marketing together.</p>
<p>But from what it sounds like, you’re looking at advertising. Advertising focuses not just on creativity but has writing involved. Advertising is more for the creative and PR is more for the writers. Marketing is broad as well, since ad/PR goes under marketing, and then there’s marketing research which is more technical than creative.</p>
<p>Have you done internships so far? I’ve done a PR and broadcast one and found that I like but do not love PR or broadcast. PR is very writing intensive and broadcast just wasn’t me. It’s still all related so it’s good to have that experience, but I was thinking of trying out an advertising internship at a firm or agency. From what I have read so far, their job duties usually are more along the sides of creativity, brainstorming, design/arts-y stuff moreso than PR is. PR is a lot of writing but can be exciting in terms of creativity every now.</p>
<p>Marketing can also be fun but I think in each company it differs. I was looking at a marketing internship for a magazine and they focus primarily on event planning and whatnot, moreso than actual research and stuff that I’ve learned in my marketing classes (but they were business-based).</p>
<p>Advertising! The creative department! Creatives split into copywriters and art directors/designer, but as lullabies said PR does a lot of writing as well! PR is a lot more than just writing though. You will have to constantly check social media sites and blogs, go to meetings, and meet people/influencers. I have a friend who works as a social media publicist at a top ad agency (360i) and she loves her job!</p>