What is YOUR priority? If he MUST come within your 30k budget, he needs very substantial merit aid. So he might have to consider a good school in a place he says he doesn’t want to go. I don’t believe in giving a kid complete control over the process. You pay, you get a say. That doesn’t mean I think you should choose his major or make the final decision. There are plenty of parents here on CC who throw a “parent’s choice” school into the mix, because most sixteen year olds don’t know what they want.
I made my daughter look at a college she wasn’t interested in because I felt it would be a good fit for her. It ended up being one of her final choices.
Now is a good time to make very clear to your son exactly how much you are prepared to spend. I expect you might already be wondering how many merit awards a given college hands out. That’s the $64,000 question, because the vast majority of colleges don’t share that info, and merit awards can disappear or reappear from one year to the next, depending on how much they need to entice students with money. Schools that were well known for merit awards less than four years ago are suddenly handing out very few. Or they may only give merit to the very top applicants. It’s very difficult to say.
If it’s merit money or bust, then your son will have to cast his net wider. That doesn’t mean you have to buy plane tickets and visit schools right now. It might mean that come acceptance time next year, you might want to visit Kalamazoo College, or Lewis and Clark. Basically, your son’s best chance of getting merit money is going to be at colleges where his UW GPA and test scores put him in the very top of accepted students.
I’ll use my daughter as an example, because she was offered merit at several colleges. This was for the 2016-2017 cycle. Her SAT (old) was the equivalent of 34 on the ACT, and her UW GPA was about 3.8 with many rigorous courses.
At Private Small University A, her first EA acceptance, she was offered the top scholarship of 20k a year. Acceptance rate at the time was about 70%.
At Private Midsized University B, the one I made her look at, she was offered a good, not top, scholarship of 17k a year. Acceptance rate at the time was about 35%, if I recall.
Private Liberal Arts College C offered 15k, the second highest merit award. Acceptance rate at that school was about 40%
Private Liberal Arts College D offered the top scholarship of 15k. Acceptance rate at that time was about 40%.
Public Liberal Arts College E offered her a 5k scholarship. We are instate, so it was a nice little scholarship, but definitely not the top. Acceptance rate was about 60%.
Then came the surprise waitlist offer with an annual 8k scholarship from Private Liberal Arts College F. Acceptance rate was about 35%. We were surprised she was waitlisted, but that’s why she had a list with safeties.
Of the other private LAC’s she was accepted to, one had stopped all merit awards two years before she applied. Another very selective college offered her no money at all, but does offer merit to a very few stellar applicants. The most selective college she was accepted to had stopped offering merit awards several years previous.
In short, if merit is required, do your homework and cast a wide net. Meanwhile, your son should work hard to improve his GPA and study to retake the ACT.