<p>I don’t know about it for business, but I hear the education there is amazing. It’s prestigious enough. </p>
<p>aluminum: I was just under the impression that regional loyalty to schools like UGA would play a role in the Atlanta. The region is very loyal to UGA, perhaps moreso than Tech and Emory which both have higher caliber students. I thought that this loyalty would make up for their lack prestige as we view it. As for the competition of the top midwestern schools, that must kind of suck. There are certainly advantages of GBS being in Atlanta, but given the demographics of the school and many students being from the mid-Atlantic, many want to return up to the large northern cities. And it’s unfortunate that, no matter the quality of GBS, it won’t really be a target of that many of those companies and certainly not the IBs. The business world prestige almost seems as if it’s mostly based upon history. </p>
<p>For example, if GBS’s BBA program were to one day outperform or be more innovative in many aspects than a place like Wharton, it wouldn’t really matter because of the Halo effect and the branding. It seems hard to grow brand recognition beyond a certain point (GBS has come a VERY long way, but still…) and that’s what seems to matter and some places have lots of history on their side. This is not to say that GBS is at the level of Wharton (despite being excellent, still not that), but to basically say that it’s the UG entity that is probably driven and well-positioned enough to be with a place like that in terms of quality at least. However, I wonder if the 2 year thing ultimately screws them in some senses. I like the idea behind it, but it’s the same situation as us missing out on engineering and applied sciences students, where most of the higher caliber students interested in that would not want to do a 3-2 program just as higher caliber pre-bus students would likely prefer a 4 year curriculum over a 2 year curriculum (though admittedly, it appears the 2 year structure has brought about unexpected innovations of BBA students that likely drew from experiences and interests pursued while in ECAS. This may partially explain why, despite the SATs of BBA students at Emory being lower than most of the peers, the end “product” is basically as strong.).</p>