<p>The U Chicago College rep responded with this:
suggesting that the information from the previous response be quoted here. So here it is:
</p>
<p>The U Chicago College rep responded with this:
suggesting that the information from the previous response be quoted here. So here it is:
</p>
<p>(To bring this back to college marketing and the focus on rankings …) </p>
<p>I think we’ve been overlooking an important factor in Chicago’s marketing practices, namely the growth in its undergraduate enrollment. In response to budget deficits in the early 1990s, the university increased undergraduate enrollment from ~3400 in 1992 to ~5100 today (a 50% increase). Remarkably, Chicago did this while:</p>
<ul>
<li>increasing 6-year graduation rates (from 81% in 1992 to 92% in 2010)</li>
<li>increasing freshmen retention rates (from 87% in 1992 to 98% in 2010)</li>
<li>reducing the admission rate (from 71% in 1992 to ~13% in 2012)</li>
<li>increasing the percentage of classes with under 20 students, from 59% in 2005 to 78% in 2011</li>
<li>reducing the percentage of classes with 50 or more students, from 6% in 2005 to 4% in 2011 (lowest among the top 20 national universities)</li>
<li>increasing its endowment from $3.24 billion in 2002 to $6.58 billion in 2011</li>
<li>improving its USNWR “financial resources” rank, from 19th in 2005 to 8th in 2011</li>
<li>improving its USNWR “faculty resources” rank, from 12th in 2005 to 2nd in 2011</li>
<li>increasing applications from 4100 in 1992 to over 19000 in 2010</li>
</ul>
<p>These changes no doubt did require a robust marketing effort. Evidently, it worked. Another, controversial move was a reduction in Core requirements in the mid 90s to appeal to more prospective students. What has been the overall effect on learning outcomes? I really cannot tell from these numbers. I do think it is a more vital undergraduate environment today than it was 20 years ago, and certainly than it would have become had it continued to run $20M deficits for too many more years.</p>
<p>(<a href=“MIT Institutional Research”>MIT Institutional Research)</p>