Startup Berkeley Forum: "Berkeley is just not hip enough to attract young talent?"

<p>*...A current Cal student said it was difficult to see the attraction of staying in Berkeley when all his friends had moved to San Francisco or Silicon Valley.</p>

<p>Don Loeb echoed his view. “Young people want to be in San Francisco,” he said. He added that there is a lack of landmark companies in Berkeley, such as Google on the Peninsula or Zynga and Twitter in San Francisco. “Apart from Pixar, in Emeryville, we don’t have enough large companies to attract others,” he said.</p>

<p>Even Butler had to agree that San Francisco sounded “sexier” than Berkeley — and the consensus in the room was that a few more good bars would not go amiss here....*</p>

<p>Startup</a> Forum: What does it take to make it in Berkeley? | Berkeleyside</p>

<p>??? </p>

<p>I barely come to the Berkeley forum anymore but whenever I do you’re on here starting a new stupid thread about something anti-Berkeley.</p>

<p>DUH Berkeley is not San Francisco. People come here to GO TO SCHOOL not to work in a hip sexy company. And going to Berkeley gives you a fantastic opportunity to work in an SF company over summers or after you graduate.</p>

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<p>??? </p>

<p>Like I always said, flutterfly, if you don’t like my posts, then don’t read them. Why you not only persist in reading them, but insist on some stupid reply is beyond me. </p>

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<p>So ask yourself why those in Palo Alto can both go to school AND work in a hip sexy company, without having to move. DUH.</p>

<p>“Apart from Pixar, in Emeryville -”</p>

<p>Well, that and the 20 or so major biotech companies with Emeryville offices. And JBEI, if you’re good enough. But I guess biotech doesn’t qualify as “hip” yet.</p>

<p>I’m also kinda weirded out about why this is even coming up the first place. Nobody’s ever pretended that Berkeley’s a place you stay once you’re done being educated here, and it’d be unrealistic to import major industry into the area even if it WEREN’T less than an hour away from arguably the most important IT industry “zone” on the planet.</p>

<p>I’d choose the East Bay over living in the city anyday.</p>

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<p>But that doesn’t answer the question: why does it have to be in Emeryville? While granted, Emeryville is not far away, wouldn’t it be nice if firms were within walking distance from campus? Facebook is literally just a handful of blocks away from Stanford. As is Ideo, Hewlett Packard, Pinterest, Playdom, and WSGR. As another example, take Cambridge MA - basically Berkeley’s East Coast alter-ego. There are also numerous biotech and software firms in Cambridge, many being literally right next to MIT or Harvard. Microsoft New England R&D is right next to the MIT Sloan School, Pfizer is next to Zigo Cafe, both Google Cambridge, Nokia, and Biogen Idec are in the Cambridge Center complex right next to the MIT Whitaker Health Sciences Building, Genzyme is a few blocks away from Eastgate, and Novartis has four locations (for 4 separate Novartis divisions) all scattered near MIT. Why can’t Berkeley do the same? If nothing else, it would greatly ease part-time co-ops and internships. For example, students could gain valuable work experience and networking contacts by arranging to pop in for some part-time work in between classes. </p>

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<p>Indeed, nobody does pretend that, but only because the jobs aren’t there. In contrast, you could spend your entire working life in/around Palo Alto or Cambridge, and many people do exactly that. Heck, I know some people who were born in Cambridge, went to both college and grad school at the universities in Cambridge, then had successful careers working for companies in Cambridge. </p>

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<p>And that’s the defeatist attitude that I must question. Why exactly is that unrealistic? Regional economic clusters shift locales all the time, often times in response to direct intervention by interested parties. The high-technology industry of the Boston/Cambridge was historically not centered around Cambridge at all, which until recently was still a major center of heavy manufacturing. Rather, the high-tech industry was scattered in the Boston suburbs around Route 128. Only recently has high-tech chosen to relocate to within Cambridge: Microsoft’s R&D Office on Mass Ave being established only a few years ago. Heck, even the term ‘Silicon Valley’ is now a misnomer as very little actual silicon semiconductor fabrication and assembly/testing - which is what birthed the region’s name in the first place - is still conducted there, with most new major fab operations having been relocated elsewhere years ago. {Semiconductor design is obviously still conducted there, but the actual fabrication and A&T are conducted elsewhere, and hence if your career path is fabrication engineering, you’re probably not going to find yourself in Silicon Valley, but are rather more likely to be in, say, Portland Oregon or Austin Texas that actually competed to import fabrication operations.} Similarly, while North Carolina perhaps does not strike one as a natural center for high technology, the Raleigh-Durham region has managed to build within the ‘Research Triangle Park’ one of the most impressive concentrations of high-tech R&D in the nation, with the 2nd largest of all of the offices of IBM, along with major offices of GSK, Cisco, Red Hat, EMC, Ericsson, Merck, Microsoft, BASF, and the list goes on. </p>

<p>The upshot is that I’m not clear as to why Berkeley can’t fight for more industry in the same manner that other locales competed for theirs. As the panelists cited, Berkeley has a litany of attractions that far exceed what is available in Silicon Valley, not least of which is far superior public transportation links along with excellent food and culture. {Let’s face it, even most Silicon Valley residents would concede that the region is a cultural wasteland.}</p>

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<p>While I’m not sure that I would go quite that far, I would say that I would certainly prefer to live in the East Bay - and Berkeley specifically - rather than the South Bay. </p>

<p>The problem is that that’s often times sadly not a realistic choice, because the jobs are in the South Bay. So unless you want to endure a hellish commute every day, you basically have to move there, in spite of its cultural emptiness.</p>

<p>you can’t have both, either you’re a tech geek/nerd or an artsy philosophical stoner</p>

<p>Hey, believe me, Cambridge MA has plenty of both tech geek/nerds and artsy philosophical stoners. </p>

<p>But that hasn’t stopped Cambridge from importing plenty of employers. Why can’t Berkeley do the same? Right now as it stands, once you graduate from Berkeley, you probably have to move away. Either that, or suffer through an annoying daily commute. That’s sad considering that Berkeley is actually a quite cool city to live in.</p>

<p>@sakky: Could it be an issue with the City Council or Supervisors hindering growth? I ask because these are the same people who instituted one of the harshest parking codes in the U.S. (e.g. ticketing vehicles for the same violation every 3-hours, etc.) If they are less car friendly, are they less ‘big business/start-up’ friendly as well? I have not performed any research on this but it seems like it might be a plausible reason.</p>

<p>The Berkeley City Council is anti-growth and has been for decades. Cambridge used to be, but it and the state finally figured out that jobs are not all that bad; they provide a tax base to fund all of the social experiments. :D</p>

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<p>A highly plausible reason indeed, made even more plausible by the fact that, as others have already pointed out, some businesses seem to have no qualms about establishing themselves in Emeryville, which is right next door. Granted, the cluster in Emeryville clearly pales in comparison to the mega-cluster proliferation in the South Bay, but at least it’s something and serves to disprove the notion that the East Bay can’t foster business development. Indeed, Emeryville almost certainly hosts more businesses than Berkeley does, despite being only 1/10 of the population.</p>

<p>Berkeley is so crowded. My sense is that there’s more space for development further away. Doesn’t Berkeley have higher population density than the South Bay?</p>

<p>Slorg, let me put it to you this way: According to Wikipedia, Berkeley has a population density of 10.7k per square mile, whereas Cambridge’s figure is 16.4k. Nevertheless, Cambridge has imported hordes of new businesses. Or consider San Francisco, which has a population density of 17.7k - far higher than Berkeley. Yet plenty of companies are nonetheless located in San Francisco. </p>

<p>You could very plausibly enjoy a highly successful business career without even once stepping foot outside of San Francisco (or even Cambridge, for that matter). Why can’t Berkeley do the same? </p>

<p>Nor would such a change necessarily entail converting Berkeley into the homogenized and sterilized corporate wasteland that sadly characterizes much of the South Bay. I think that nobody disputes that San Francisco and Cambridge are very bohemian and hip locales. They nevertheless offer a multitude of career opportunities.</p>

<p>Frankly, I think Berkeley has a golden opportunity for a historic victory if it wants it. Let’s face it - by far the most universally expressed criticism of Silicon Valley is that there is practically nothing to do there (except work). There’s no culture, no arts scene, a lack of good restaurants, public transportation links, rec areas. Berkeley offers all of that and more. I don’t know very many people who actually enjoy living in Silicon Valley: they do so usually just to ease their commute. Plenty of people in Silicon Valley would surely rather live in Berkeley, if there were jobs to be had. </p>

<p>What’s even more ironic that Berkeley does foster many successful businesses - but only those that conform to its artsy, foodie stereotype. Peet’s Coffee - the progenitor of Starbucks and the gourmet coffeehouse revolution - was founded in Berkeley (and the first Peet’s can still be found on Walnut and Vine). Just a block away is the world-famous Chez Panisse, which sparked the entire California cuisine movement, and which is widely credited as being one of the most influential restaurants in American cuisine. Gourmet Magazine even once ranked Chez Panisse as the best restaurant in the world. Chez Panisse in turn inspired Berkeley student Steve Sullivan to launch Acme Bread, which was (and still is) one of the pioneers of the artisan bread movement. Clif Bar - the makers of the eponymous organic energy bar as well as the female-oriented Luna Bar, was founded at Berkeley, although they since relocated to Emeryville (darn it). Image Comics - publishers of Spawn, The Walking Dead, Witchblade, and Savage Dragon - while having been founded in Southern California, has since relocated to Berkeley. 924 Gilman is an innovative music club where Green Day and Rancid first became popular. </p>

<p>So while I’m immensely proud that Berkeley has been able to spawn leading enterprises in the arts and foods, I wonder why Berkeley can’t do the same in, say, sci-technology, finance, or general business services. After all, Berkeley has world-class science, engineering, and business departments. Berkeley graduates from both the undergrad and grad programs thousands of new science, engineering, and business-degree holders every year…who then immediately discover that they have to move away. Can’t there be a way to retain that talent in Berkeley?</p>

<p>Here you go!</p>

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