@RKOpera - Here is some detail on what we did, and why we did it that way.
To start, we had to do videos in the 2013-2014 school year for a couple of summer programs D was applying to, and I did these on my iPad. Quality was not great (but she still got into a program). So I knew we had to do it differently.
We went against using a recording studio because we feared schools might not trust the authenticity of the results in a place where editing/adjustments can be made. In fact some schools tell you explicitly not to do that or go overboard on production/editing. I remember watching one pre-screen video on youtube that made me want to vomit because it was edited so cheesily. They do not want to see the pianist or the pianist’s hands. They want to see the auditionee. So we decided to record in the Church where she had her lessons because, frankly, some churches have beautiful acoustics. The way we angled it, no one could possibly know it was a church. So here is a hint: Do not shoot in front of the altar, unless you are applying to DePaul:-)
The next consideration was how many songs needed to be recorded. This is important because each school may have different screening requirements in terms of number of songs and language requirements. So we recorded four pieces - one french, one italian, two english. We also needed to guesstimate how much time we needed to record all for (including multiple takes).
You also need to decide if these are for pre-screen only or will also be used for auditions. This is because depending on how many schools applied to and their location, there is no way you can physically make each audition. So you want them to be REALLY good. Note that some schools will tell you they accept video auditions, but they do not take them seriously because if you were truly interested, you would show up on campus. Our experience was mixed because she got into one school on the strength of her videos, but two schools only accepted her as a BA or minor off of these.
The next consideration was a decision on who to record it, and in making this decision you need to understand you may have the prettiest video in the world, but if the AUDIO is bad, you are lost from the get go. So I first sought out a professional videographer to do it. But his rates included travel and set-up/breakdown time and that blew the budget. This, however, might work out for you if you know others who have to do recordings as well and you can split the costs.
So then I went plan B and decided to hire a couple of her classmates for $100 to shoot and package the videos, I was taking a big risk on this because I knew audio was always a weak spot in their work, but they assured me it would be fine. They turned out OK and we used them for her submissions. But I also recorded them with a Canon Digital Rebel and got better angles and much stronger audio. Amazing how far cameras have come (i.e., you don’t need a standalone video camera).
And when you tape, make sure the auditionee emotes the song they are singing so the reviewers can see s/he understands what they are singing.
Our video sequence was as follows:
- Title Card
- Fade to Black, fade up to D introducing herself and the song she was going to sing****.
- fade to Black, fade up to song
- Fade to Black at completion (which should be at least 5 seconds after singing is finished so reviewers can see how the auditionee comports him/herself when not singing).
*****A lot of schools have unique requirements for the intro. Make sure you tape different versions of the intros for the different schools.
And if you want people to look at them or critique them, do NOT go to family and friends. They will tell you that the mangled was song was the most beautiful they have ever heard/seen. Have the voice teacher look at them or other trusted professionals. Picture Simon Cowell from the early days of Idol asking horrible auditionees who told them they could sing.
Another thing you can so is search YouTube for audition videos, see what people have done, and find out of they were successful at getting in.
Hope this is helpful to you and others.