Terrible Website for University of San Francisco

The website makes USF come off as totally sketchy. There is a huge emphasis on location! Why would that be the first thing listed? I know USF used to be St. Ingnatius and is a Jesuit college, which is normally good for academics. Is the website representative of the college itself or is it just terrible marketing?

USF isn’t sketchy. They recently redesigned their website, and there is a lot of emphasis on the university being located in a desirable city. Presumably they did some marketing research that indicated the location of the campus is a major selling point to prospective students. Nothing sketchy about that, just promoting one of their strong suits. It’s a Jesuit university that’s been around for a long time and has a solid academic reputation.

I guess so, I was just expecting something more sober. I am a local, so it seemed odd to me. I think they must looking for out of state and international students.