<p>Yield rate is a good measure, but there’s a lot of noise in that data because it’s such a summary number.</p>
<p>In my view, the decisive factor here will probably be the high-value employers. At admitted students weekend at Stern two weeks ago, the dean made the qualitative point that the reaction to the recession has been that many employers are still hiring, but instead of recruiting at (say) 10 MBA programs they’re recruiting at 5. And then he insisted that because of Stern’s location, many of them were keeping Stern within that 5.</p>
<p>Whether or not his claim is really true in a broad sense across the top employers in the industries of finance, consulting, marketing, consumer products, technology, etc, I think his way of viewing that would help settle this question. </p>
<p>Let me propose a study, which I don’t have time to do right now but might interest some people on this board:</p>
<p>Each school’s recruiting website lists the “top employers” that hired MBAs last year, or even for several years running. The list of employers will share MANY names across the top 10 or so business schools. Let’s suppose that we run one of H/S/W as a baseline, and then compare Columbia, Kellogg, MIT, NYU, Tuck, Chicago, and Haas (I think we can accept those as the top 10 despite cries from Ann Arbor or New Haven).</p>
<p>First, get the lists of employers from each school, with # of accepted offers at each one, and set it up in a spreadsheet.</p>
<p>Second, subjectively classify employers to identify the really hot places. i.e. Google not Microsoft, Carlyle Group not Joe Schmoe Capital Partners, McKinsey not Accenture. Put some sort of weighting factor next to each one, maybe 1-5, representing how desirable an employer that is, where a Goldman Sachs or Kleiner Perkins might have a 5 and, say, Knight-Ridder would be closer to a 1.</p>
<p>Third, scale the class sizes at each place (to, say, a theoretical class size of 1000) so we’re comparing apples to apples.</p>
<p>Last, use the (desirability factor) * (# of offers) as a number of points, and add up the points at each school. That should give you a fairly simple conclusion to draw.</p>
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<p>This is not a perfect methodology - obviously many schools seek to admit very different mixes of backgrounds and career goals. It ignores entrepreneurs and family businesses. But varying prestige by industry, rather than on some sort of financed-centered (or salary-centered) target list, should help keep the noise down.</p>