<p>Well, my S grew up swathed in UM stuff, so wearing this has always been second nature to him. Since it's so ubiquitous, he can keep wearing it at his school with no sense of conflict. His aunt (the one who recently died) regularly sent him all kinds of interesting UM stuff, including a T-shirt with "Go Blue" in Gaelic.</p>
<p>OTOH, like the more superstitious here, we bought nothing from the ED school till the acceptance came. That morning, I had a rush delivery sent of hoodie and T-shirt, to have them by Christmas.</p>
<p>In our town, both ED and highly selective college apps are unusual, so wearing his hoodie to school after vacation wouldn't have bothered anybody. Besides the fact that most people here see "Columbia" on a sweatshirt and think "outdoor clothes company".</p>