I’ve been following this discussion with some fascination, especially the debate over the value of athletics in admissions preference. Living in a country where university admissions is primarily based on grades and where very little athletics recruiting takes place it’s been very interesting to get a better insight into the ins and outs of undergraduate admissions at selective colleges in the U.S., and specifically Harvard, since it is not just in the U.S. where it’s reputation garners respect.
It seems to me that the debate presented here over the value of the criteria Harvard uses in choosing it’s undergraduate class, and especially with it’s focus on recruited athletics, leans towards people believing that the characteristics Harvard values in the students it selects are of questionable value. What Harvard values in selecting it’s undergraduate class is an individual’s future potential to financially support Harvard. Undergraduate education is a way for Harvard to ensure future alumni monetary support and not truly about educating the best and the brightest.
So if that’s true, it kind of begs the question, is the quality of a Harvard undergraduate education actually that superior to other schools or is the true value in it’s perceived quality? As long as Harvard is able to convince people that their undergraduate program produces superior graduates, whether it actually does or not, then people will continue to value a Harvard undergraduate education. That in turn creates more demand which just increases the perceived value due to increased selectivity.
If people don’t like the way Harvard selects their undergraduate classes, and question the characteristics Harvard seems to be valuing, why do people value a Harvard undergraduate education? Why are graduates of Harvard’s undergraduate program so highly regarded when it would seem that Harvard’s goal is basically to produce graduates who will continue to contribute to their coffers in order to support it’s post-graduate programs and faculty research? I’m not passing judgement, just generally curious if what is being described is in fact the best marketing campaign of all time?