Total Applications Growth/Decline, class of 2017

<p>UVa revision</p>

<p>Virginia +2.6% (29,005)
[UVa</a> admits 8,528 for the Class of 2017 - Washington DC College admissions | Examiner.com](<a href=“Examiner is back - Examiner.com”>Examiner is back - Examiner.com)</p>

<p>most of UVa’s apps growth comes from out-of-state, a familiar theme

</p>

<p>Looks like Michigan is also counting on its out-of-state students…
[University</a> shifts focus to non-resident students in lieu of state funding - The Michigan Daily](<a href=“http://www.michigandaily.com/news/non-resident-focus]University”>University shifts focus to non-resident students in lieu of state funding)

</p>

<p>I think we are seeing more signs of a nationalization of the market, so to speak, for the high-end state school segment. College-going population is on the decrease, more so in some parts of the country, and the well-known state institutions can reach further to keep their finances and enrollments strong, perhaps at the expense of lower tier regional publics which are scrambling. In any market downturn, marketing efforts tend to increase (e.g., recruiting) and there will be some losers. I also think the common app and improved communication via the web in general have fostered greater “market efficiency” thereby contributing to this nationalization.</p>

<p>Carleton +20% (calc’d ~7,030)
'16 apps= 5856 [Carleton</a> College: Institutional Research and Assessment: Common Data Set (CDS)](<a href=“http://apps.carleton.edu/campus/ira/basic_carleton_data/CDS1/]Carleton”>http://apps.carleton.edu/campus/ira/basic_carleton_data/CDS1/)</p>

<p>UMn
(41,000/38,174)-1= 7.4%, does not = reported 13% (which I believe was the increase year-over-year when reported in Feb)</p>

<p>I will go with this entry:
UMn >+7.4% (>41,000 as of Feb and counting)</p>

<p>catch-up</p>

<p>Skidmore +42.7% (8,143)
Northern Kentucky >+30% (no app count)
Clark +29.0% (5,545)
Ohio State +25.6% (35,300)
Case Western +25% (18,226)
Carleton +20% (calc’d ~7,030)
UChicago +20% (30,369)
Boston U +19.7% (52,693)
Ohio U +17.4% (20,512)
UCSC +16.9% (38,507)
UC Merced +16.6% (14,966)
U Washington +15.7% (30,073)
UMass Boston +14.7% (8,603)
St Lawrence +14.4% (3,080)
Brandeis +14.2% (9,370)
UCSB +13.9% (62,402)
Georgia ~+13.8% (~21,000)
Ithaca +13.2% (15,641)
UC Riverside +13.2% (33,809)
UC Davis +13.1% (55,877)
Kalamazoo +13% (>2,400)
Tufts +12.5% (18,420)
WPI +12.0% (8,498)
UC Irvine +11.3% (60,619)
NYU +11.2% (48,606) [all campuses including Shanghai & Abu Dhabi]
Alma +11.1% (1,820)
Macalester +11.0% (6,696)
Northern Illinois +11% (>18,000)
UMass Lowell +11% (7,328)
UCLA +10.8% (80,472)
UCSD +10.8% (67,403)
Babson +10.3% (6,080)
Pepperdine +10% (10,443)
Washington U SL ~+10% (~30,000)
UC Berkeley +9.7% (67,658)
Emerson +9.7% (7,756)
Vanderbilt +9.5% (31,033)
Cal Poly, SLO +9.4% (40,404)
Claremont McKenna +8.9% (5,509)
Lehigh +8.9% (>12,560)
Rochester +8.2% (17,146)
UMn >+7.4% (>41,000 as of Feb and counting)
Colgate +7.4% (calc ~8,375)
U Texas >+7.3% (>38,000)
Northeastern +7.0 (47,322)
UVa +6.7% (29,005)
Miami U +6.3% (21,593)
San Diego State +6.0% (53,760)
St Andrews +6% (14,355)
RPI +~6% (16,112)
Stanford +6.0% (38,828)
UT Dallas >+5.9% (>7,500)
Bates +5.9% (5,194)
Cornell +5.8% (40,006)
Trinity +5.7% (7,500)
NC State +5.5% (calc’d to be >21,384, count incomplete)
Wellesley +5.5% (4,794)
Columbia +5.3% (33,531)
Bowdoin +5.0% (7,052)
Fordham +5.0% (35,229)
MIT +~4.9% (almost 18,989)
UMass Amherst +4.8% (36,000)
Wesleyan +4.5% (10,969)
U North Carolina +4.0% (30,689)
U Southern Cal +3.7% (47,800)
SUNY Binghamton +3.4% (29,089)
Barnard +3.3% (5,609)
Middlebury +3.0% (9,112)
Bryn Mawr >+2.8% (2,700+)
Colby +2.8% (5,390)
Vermont +2.7% (22,277)
William & Mary +2.7% (14,035)
Virginia +2.6% (29,005)
Union +2.5% (5,643)
Olin +2.4% (800)
CU Boulder +2.3% (22,287)
Northwestern +2.2% (32,772)
Yale +2.2% (29,610)
Harvard +2.1% (35,023)
Wisconsin >+1.9% (>29,600)
Rice +1.76% (~15,400)
Rhode Island <+1.76% (“close to” 21,000)
Smith +1.4% (4,402)
George Washington +1.04% (21,982)
Emory +0.91% (17,652)
Juilliard +0.82% (2,338)
Brown +0.62% (28,919)
JHU +0.54% (20,613)
Duke +0.53% (31,785)
Swarthmore +0.38% (6,614)
Villanova +0.21% (14,933)
Penn +0.20% (31,280)
Scripps +0.13% (2,376)
Caltech -0.02% (5,536)
Grinnell -0.57% (4,528)
Princeton -0.62% (26,498)
Georgetown -1.1% (~19,900)
Holy Cross -1.3% (7,079)
U Florida ~-1.5% (~27,000)
Harvey Mudd -1.6% (3,537)
Hamilton -1.8% (5,017)
Elon -2.5% (9,791)
Pitzer -2.9% (4,103)
Dartmouth -3.0% (22,416)
Williams -3.1% (6,853)
Bucknell -3.6% (7,834)
Vassar -3.9% (7,600)
SUNY Cortland ~-4.2% (>11,200)
Pomona ~-4.8% (~7,100)
Whitman -5.4% (~2,700)
Amherst -7.7% (7,908)
Penn State ~-9% (~43,272, calculated)
SUNY Canton -19.6% (4,276)
Boston College -26.6% (~25,000)</p>

<p>114 schools, median 5.3%-5.5%</p>

<p>hmmm… perhaps I am wrong in interpreting that the US college-going population is in decline. At least the latest NACAC seems to say the contrary…</p>

<p>The report (not accessible to non-members like me) [State</a> of College Admission Report](<a href=“http://www.nacacnet.org/research/PublicationsResources/Marketplace/research/Pages/StateofCollegeAdmission.aspx]State”>http://www.nacacnet.org/research/PublicationsResources/Marketplace/research/Pages/StateofCollegeAdmission.aspx)</p>

<p>2 summaries by outside parties:
[NACAC</a> State of College Admissions Report](<a href=“http://paly.net/college/StateOfCollegesAdmissionsReport.php]NACAC”>http://paly.net/college/StateOfCollegesAdmissionsReport.php)
[Study</a> documents admissions trends over last 10 years | Inside Higher Ed](<a href=“http://www.insidehighered.com/news/2012/11/29/study-documents-admissions-trends-over-last-10-years]Study”>http://www.insidehighered.com/news/2012/11/29/study-documents-admissions-trends-over-last-10-years)</p>

<p>excerpt from the Palo Alto HS summary:

</p>

<p>Interesting article here in the Boston Globe.</p>

<p>BC added an additional essay to intentionally reduce the number of applications, which clearly worked.</p>

<p>BU got rid of its essays because they were “too generic, and added little value”, and saw applications skyrocket.</p>

<p>I’m surprised that one essay more or less would have such a dramatic impact on the number of applications.</p>

<p>Boston Globe
BC celebrates its decline in applications </p>

<p>BC saw its applications decline by 26 percent after it made a strategic effort to raise admissions requirements. The school added a supplementary essay to its application, university officials said, with a goal of attracting more serious students and deterring less interested ones from applying.</p>

<p>Among area schools that saw an increase in applications this year, Boston University reported a 20 percent jump in applications after it dropped two requirements — a second supplemental essay and the SAT Subject Tests.</p>

<p>ColDad59- if you are interested, some additional discussion of the BU/BC ups&downs can be found earlier in this thread…post 5 on, 50’s-70’s and 100’s.</p>

<p>FYI, Skidmore’s huge increase (also discussed elsewhere in this thread) seems to also be in part due to removal of some college-specific questions/essays, in addition to a ramped-up recruiting effort.</p>

<p>Here is the recipe for getting your selectivity below 10% (circa 2006) courtesy of Harvard.</p>

<p>For what it’s worth - it kind of looks like a massive sales and marketing campaign to me </p>

<p>This could be considered evidence for the “market saturation” theory Papa Chicken put forth early in this thread. </p>

<p>[Online</a> Extra: How Harvard Gets its Best and Brightest - Businessweek](<a href=“Bloomberg - Are you a robot?”>Bloomberg - Are you a robot?)</p>

<p>The link I posted seems to be flakey - here are the highlights and a re-post of the link</p>

<ol>
<li><p>Direct Mail Campaign
“The first phase begins in the spring, when Harvard mails letters to a staggering 70,000-or-so high school juniors—all with stellar test scores—suggesting they consider applying to America’s best-known college. Harvard buys their names from the College Board (which administers the Scholastic Aptitude Test, or SAT) and ACT Inc. (which administers the college-admission test that’s more popular in the Midwest).”</p></li>
<li><p>Direct Sales Campaign
“Each year, Harvard’s admissions team tours 140 cities along with four other elite colleges—Stanford, Duke, Georgetown, and the University of Pennsylvania. But Harvard also visits hundreds of other places on its own. In the past year, for instance, members of the admissions team have gone to cities in Latin America, Europe, Africa, and the Far East. This year, 10% of the admitted students came from abroad.”</p></li>
<li><p>Indirect Sales Campaign
“In addition to his staff of 35, Fitzsimmons enlists Harvard’s coaches and professors to look for talent. The math department, for instance, starts to identify budding math geniuses by keeping a close eye on kids doing well in math contests.”
“Harvard students also get into the act. Since 2003, Harvard has hired 15 to 20 low-income students to call and e-mail promising low-income high school students. Their job: to counter the “impression that Harvard is only for the rich and elite,” says Fitzsimmons.”
“Fitzsimmons dispatches an army of some 8,000 alumni volunteers into the field. Their job is to identify and recruit promising high school students where they live. Later, they also interview nearly all applicants.”</p></li>
<li><p>Tele Sales Campaign
“Once the final decisions have been made, Fitzsimmons and his team move to phase three: an all-out push to convince the chosen few to attend Harvard. Professors, alumni, and students are all recruited to start calling the admitted.”</p></li>
<li><p>Weekend Boondoggle
“And in mid to late April over half of those who were accepted typically show up at Harvard for an elaborate weekend. “We have something remarkable going on every minute,” brags Fitzsimmons.”</p></li>
</ol>

<p>[Online</a> Extra: How Harvard Gets its Best and Brightest - Businessweek](<a href=“Bloomberg - Are you a robot?”>Bloomberg - Are you a robot?)</p>

<p>Dickinson +0.03% (>5,820)
[Dickinson</a> College - Congratulations, Class of 2017!](<a href=“http://www.dickinson.edu/news-and-events/news/2012-13/Congratulations,-Class-of-2017/]Dickinson”>http://www.dickinson.edu/news-and-events/news/2012-13/Congratulations,-Class-of-2017/)</p>

<p>'16 apps= 5,818 [Dickinson</a> College - Reports](<a href=“http://www.dickinson.edu/about/offices/institutional-research/content/General-Facts/]Dickinson”>http://www.dickinson.edu/about/offices/institutional-research/content/General-Facts/)</p>

<p>Two more southern Pa LACs</p>

<p>Gettysburg -3.9% (nearly 5,400)
[Gettysburg</a> College - Acceptance letters mailed to prospective members of the Class of 2017](<a href=“Archives - Gettysburg College”>Archives - Gettysburg College)</p>

<p>'16 apps= 5,620 [Gettysburg</a> College - Common Data Set](<a href=“http://www.gettysburg.edu/facts_figures/cds.dot]Gettysburg”>http://www.gettysburg.edu/facts_figures/cds.dot)</p>

<p>Franklin & Marshall >+2.4% (>5,300)
page not found, but this is what my google search says

'16 apps= 5,174 [Fast</a> Facts ? Franklin & Marshall](<a href=“F&M Page Not Found”>F&M Page Not Found)</p>

<p>this one’s hard to believe, while this doc is intended for the “class of 2017” perhaps other groups…x-fers & grads, are included in their tally?</p>

<p>Monclaire State +46% (>18,000)
<a href=“http://www.montclair.edu/media/montclairedu/undergraduateadmissions/Accepted-Packet-2012.pdf[/url]”>http://www.montclair.edu/media/montclairedu/undergraduateadmissions/Accepted-Packet-2012.pdf&lt;/a&gt;&lt;/p&gt;

<p>'16 apps= 12,319 <a href=“http://www.montclair.edu/oit/institutionalresearch/Data-and-Reports/CommonDataSet/CDS%202012-2013.pdf[/url]”>http://www.montclair.edu/oit/institutionalresearch/Data-and-Reports/CommonDataSet/CDS%202012-2013.pdf&lt;/a&gt;&lt;/p&gt;

<p>

</p>

<p>A staggering 70,000 recipients are thrilled. And their parents even more so as they can share on the YMCA sidelines or on the cocktail circuit how DS or DD is now recruited by the mighty Crimson. In vino veritas! </p>

<p>If 70,000 is indeed the number, the most staggering part would be the conversion number as more than 30,000 students apply. Of course, that is quite the assumption.</p>

<p>Providence -0.03% (9,649)
<a href=“http://www.providence.edu/academic-affairs/Documents/Newsletter_January%202013.pdf[/url]”>http://www.providence.edu/academic-affairs/Documents/Newsletter_January%202013.pdf&lt;/a&gt;&lt;/p&gt;

<p>'16 apps= 9,652 <a href=“http://www.providence.edu/academic-affairs/assessment/Documents/Dashboard_Academics_02012013.pdf[/url]”>http://www.providence.edu/academic-affairs/assessment/Documents/Dashboard_Academics_02012013.pdf&lt;/a&gt;&lt;/p&gt;

<p>This Georgetown '17 acceptance piece was just posted, “Number of Applications for Class of 2017 Holds Steady”…well, kinda. Some good spin, but no new apps numbers, so the prior stats stand, -1.1%. [see post 284]
<a href=“http://www.georgetown.edu/news/undergraduate-applications-class-of-2017.html[/url]”>http://www.georgetown.edu/news/undergraduate-applications-class-of-2017.html&lt;/a&gt;&lt;/p&gt;

<p>mastadon & xiggi- regarding that Harvard marketing article, what’s also amazing is that it dates from 2006. They were ahead of the curve in their sophistication way before others even thought about marketing. Now with a more mature market, others have jumped in, but most will have a hard time mimicking, let alone affording, the complex interplay of activities that Harvard has mastered. Its an arms race.</p>

<p>Here are some excepts from a recent Harvard article describing some their marketing-related activities this season.
[College</a> admits 2,029 | Harvard Gazette](<a href=“http://news.harvard.edu/gazette/story/2013/03/college-admits-2029-5-8-percent-of-applicants/]College”>College admits 2,029 — Harvard Gazette)</p>

<p>

jeez, they even have a “yield activity coordinator”

…and it keeps going.</p>

<p>Yes its all a bit depressing as someone on the ‘consumer’ side of this situation…the marketing hype and escalation often play to peoples emotions in a bad way, and I know who will end up paying for all of this effort. However, as someone in the busines world, I gotta admit that I admire the world-class marketing engine and brand that Harvard has created.</p>

<p>Fascinating thread, and thanks for all the work to do it. I know the kids at my sons’ private CA hs applied to more schools this year than in past years. GCs urged them to do so, following some surprises last year, with many cases of top students getting denied from schools GCs thought were matches. One girl we know applied to 21 colleges.
Many seemed to settle on 15 as a good application #.</p>

<p>Curious, does anyone have data on apps to Chapman University in SoCal? It was a popular choice this year at our hs, but we only know of one student who got in.</p>

<p>LongRangePlan- giving us a challenge with Chapman! This is not up to my normal editorial standards, but I’ll go with it. Post 21 of this thread provides text of a Chapman admissions newsletter that I cannot otherwise find on Chapman’s web:
<a href=“http://talk.collegeconfidential.com/chapman-university/1476795-regular-decision-acceptance.html[/url]”>http://talk.collegeconfidential.com/chapman-university/1476795-regular-decision-acceptance.html&lt;/a&gt;
So, the '17 apps number is “more than 12,300”…hence,</p>

<p>Chapman +17.3% (>12,300)</p>

<p>'16 apps= 10,489
Their institutional research site is not up to date, but I found their fall '12 data here (they have a federal deadline): [College</a> Navigator - Chapman University](<a href=“College Navigator - Chapman University”>College Navigator - Chapman University)</p>

<p>The increase, though large, is quite believable to me seeing their similar apps growth over the past few years, as can be gleaned by looking at various years of admissions data in their fact books:
[Fact</a> Book | Chapman University](<a href=“About Chapman | Chapman University”>About Chapman | Chapman University)
For instance, just 4 seasons ago (Fall 09) they had HALF (6,159) the applications they have this year.</p>

<p>Does anyone know the number for TCU? how about Santa Clara?</p>

<p>alisonrick- I was looking for Santa Clara last night with no luck, and I will put TCU on my list.</p>

<p>catch-up</p>

<p>Monclair State +46% (>18,000) [??]
Skidmore +42.7% (8,143)
Northern Kentucky >+30% (no app count)
Clark +29.0% (5,545)
Ohio State +25.6% (35,300)
Case Western +25% (18,226)
Carleton +20% (calc’d ~7,030)
UChicago +20% (30,369)
Boston U +19.7% (52,693)
Ohio U +17.4% (20,512)
Chapman +17.3% (>12,300)
UCSC +16.9% (38,507)
UC Merced +16.6% (14,966)
U Washington +15.7% (30,073)
UMass Boston +14.7% (8,603)
St Lawrence +14.4% (3,080)
Brandeis +14.2% (9,370)
UCSB +13.9% (62,402)
Georgia ~+13.8% (~21,000)
Ithaca +13.2% (15,641)
UC Riverside +13.2% (33,809)
UC Davis +13.1% (55,877)
Kalamazoo +13% (>2,400)
Tufts +12.5% (18,420)
WPI +12.0% (8,498)
UC Irvine +11.3% (60,619)
NYU +11.2% (48,606) [all campuses including Shanghai & Abu Dhabi]
Alma +11.1% (1,820)
Macalester +11.0% (6,696)
Northern Illinois +11% (>18,000)
UMass Lowell +11% (7,328)
UCLA +10.8% (80,472)
UCSD +10.8% (67,403)
Babson +10.3% (6,080)
Pepperdine +10% (10,443)
Washington U SL ~+10% (~30,000)
UC Berkeley +9.7% (67,658)
Emerson +9.7% (7,756)
Vanderbilt +9.5% (31,033)
Cal Poly, SLO +9.4% (40,404)
Claremont McKenna +8.9% (5,509)
Lehigh +8.9% (>12,560)
Rochester +8.2% (17,146)
UMn >+7.4% (>41,000 as of Feb and counting)
Colgate +7.4% (calc ~8,375)
U Texas >+7.3% (>38,000)
Northeastern +7.0 (47,322)
UVa +6.7% (29,005)
Miami U +6.3% (21,593)
San Diego State +6.0% (53,760)
St Andrews +6% (14,355)
RPI +~6% (16,112)
Stanford +6.0% (38,828)
UT Dallas >+5.9% (>7,500)
Bates +5.9% (5,194)
Cornell +5.8% (40,006)
Trinity +5.7% (7,500)
NC State +5.5% (calc’d to be >21,384, count incomplete)
Wellesley +5.5% (4,794)
Columbia +5.3% (33,531)
Bowdoin +5.0% (7,052)
Fordham +5.0% (35,229)
MIT +~4.9% (almost 18,989)
UMass Amherst +4.8% (36,000)
Wesleyan +4.5% (10,969)
U North Carolina +4.0% (30,689)
U Southern Cal +3.7% (47,800)
SUNY Binghamton +3.4% (29,089)
Barnard +3.3% (5,609)
Middlebury +3.0% (9,112)
Bryn Mawr >+2.8% (2,700+)
Colby +2.8% (5,390)
Vermont +2.7% (22,277)
William & Mary +2.7% (14,035)
Virginia +2.6% (29,005)
Union +2.5% (5,643)
Franklin & Marshall >+2.4% (>5,300)
Olin +2.4% (800)
CU Boulder +2.3% (22,287)
Northwestern +2.2% (32,772)
Yale +2.2% (29,610)
Harvard +2.1% (35,023)
Wisconsin >+1.9% (>29,600)
Rice +1.76% (~15,400)
Rhode Island <+1.76% (“close to” 21,000)
Smith +1.4% (4,402)
George Washington +1.04% (21,982)
Emory +0.91% (17,652)
Juilliard +0.82% (2,338)
Brown +0.62% (28,919)
JHU +0.54% (20,613)
Duke +0.53% (31,785)
Swarthmore +0.38% (6,614)
Villanova +0.21% (14,933)
Penn +0.20% (31,280)
Scripps +0.13% (2,376)
Dickinson +0.03% (>5,820)
Caltech -0.02% (5,536)
Providence -0.03% (9,649)
Grinnell -0.57% (4,528)
Princeton -0.62% (26,498)
Georgetown -1.1% (~19,900)
Holy Cross -1.3% (7,079)
U Florida ~-1.5% (~27,000)
Harvey Mudd -1.6% (3,537)
Hamilton -1.8% (5,017)
Elon -2.5% (9,791)
Pitzer -2.9% (4,103)
Dartmouth -3.0% (22,416)
Williams -3.1% (6,853)
Bucknell -3.6% (7,834)
Gettysburg -3.9% (nearly 5,400)
Vassar -3.9% (7,600)
SUNY Cortland ~-4.2% (>11,200)
Pomona ~-4.8% (~7,100)
Whitman -5.4% (~2,700)
Amherst -7.7% (7,908)
Penn State ~-9% (~43,272, calculated)
SUNY Canton -19.6% (4,276)
Boston College -26.6% (~25,000)</p>

<p>120 schools, median 5.0%-5.3%</p>

<p>nothing solid on TCU.</p>

<p>Only reference I found to '17 freshman apps was here, apparently just as the January semester was beginning, well before the 2/15 app deadline:
[Update</a> from Chancellor Victor J. Boschini, Jr.](<a href=“http://www.chancellor.tcu.edu/greetings/spring2013/default.asp]Update”>http://www.chancellor.tcu.edu/greetings/spring2013/default.asp)

</p>

<p>So the count of 16,000 was incomplete & current count likely to be much larger.</p>

<p>'16 apps= 19,335
[College</a> Navigator - Texas Christian University](<a href=“College Navigator - Texas Christian University”>College Navigator - Texas Christian University)</p>

<p>PapaC – thanks so much for sleuthing out the Chapman info. Up 17% makes sense to me. One factor: the film school there has become a huge draw, lots of accolades in industry trade press in the last year or so. My son is a student and I’m glad he got in when he did. I was really surprised at the denials from Chapman among kids we know this year, who really seemed to have the stats. I used to think 15-20 apps per student was overkill, but now it doesn’t seem so crazy.</p>