Trend Topper - Global Language Monitor 2011 Results

College Search & Selection
1

<p>I suppose one could do the same thing by composing your own Google search results, but, who has time? (And, personally, I think Ngrams are more fun.) Anyway, the folks from Trend Topper Media Buzz have done it for you, the colleges and universities from around the world with the most "brand equity" as measured by what is being posted over literally billions of web pages:</p>

<p>National Universities</p>

<ol>
<li><p>Univ. of Wisconsin—Madison</p></li>
<li><p>University of Chicago</p></li>
<li><p>Harvard University</p></li>
<li><p>Mass. Institute of Technology</p></li>
<li><p>Columbia University</p></li>
<li><p>Univ. of Michigan—Ann Arbor</p></li>
<li><p>Cornell University</p></li>
<li><p>University of California–Berkeley</p></li>
<li><p>Yale University</p></li>
<li><p>University of Texas—Austin</p></li>
</ol>

<p>LACs</p>

<ol>
<li><p>Davidson College</p></li>
<li><p>Occidental College</p></li>
<li><p>Williams College</p></li>
<li><p>Wesleyan University</p></li>
<li><p>Carleton College</p></li>
<li><p>Amherst College</p></li>
<li><p>Bucknell University</p></li>
<li><p>Oberlin College</p></li>
<li><p>United States Air Force Academy</p></li>
<li><p>Pomona College</p></li>
</ol>

<p>.
The</a> Global Language Monitor Blog Archive Top 300 Colleges and Universities Ranked by Internet ‘Brand Equity’</p>

2

<p>GBPH aka already been posted here a couple times. But thanks and can you explain what it means?</p>

3

<p>^^ The only other link I could find dates from 2009; feel free to add others:
<a href=“http://talk.collegeconfidential.com/princeton-university/691600-global-monitor-university-rankings-news-item.html[/url]”>http://talk.collegeconfidential.com/princeton-university/691600-global-monitor-university-rankings-news-item.html&lt;/a&gt;&lt;/p&gt;

4

<p>This was the thread a few days ago.</p>

<p><a href=“http://talk.collegeconfidential.com/college-search-selection/1061791-u-wisconsin-tops-internet-rankings-2010-a.html[/url]”>http://talk.collegeconfidential.com/college-search-selection/1061791-u-wisconsin-tops-internet-rankings-2010-a.html&lt;/a&gt;&lt;/p&gt;

<p>GBPH is net slang for we have seen this already recently. (Germans Bomb Pearl Harbor) don’t ask</p>

5

<p>yes, I remember that thread; it got hijacked by a discussion about Big Ten football.</p>

6

<p>

</p>

<p>I’m going to assume you mean explain, “brand equity” and not GBPH which you’ve already done nicely, thank you.</p>

<p>As far as I can tell brand equity is a business term used to describe the added value a particular brand name adds to a product. The most common way to measure it would be to compare the price of two similar products, one with the name and the other without.</p>

<p>Or, I suppose there could be other ways of taking the pulse of the consumer regarding satisfaction with the brand, loyalty to the brand, positive and negative associations with the brand etc, etc. which have nothing to do with the Global Language Monitor (or, GLM, which is not to be confused with GBPH.)</p>

<p>In essence, I think what the authors have done is simply appropriate a snazzy sounding business term to describe net activity or “buzz” or “chatter” which I suppose could be a surrogate marker for familiarity or popularity of different brands. How that may affect the bottom line of a non-profit educational institution is something about which I wouldn’t venture to speculate.</p>