@Dean J – Thanks for your response. You being on this site shows that you care, and that goes a long way. I’ve also visited your blog, which I’ve found helpful.
We’ve been on a number of these college information sessions and tours, and frankly, they do sound a lot alike. Maybe that’s my issue. UVa is a very special place, and as a double alum, it will always have a cherished place in my heart. The information session and tour, though, seemed, well, kind of ordinary.
Let’s begin by saying that for 90%+ of the HS students coming to the info session, this is their first face-to-face contact with the University. And the person leading the discussion (i.e., you) hold one of the Top 10 most important positions at UVa. For real. Why? Because you’re the first impression, the first live person, the first sense of whether they like UVa and see themselves attending there. And I hope you get salaried like a Top-10 person, because the visibility and stature of that position warrants it. God bless you for doing this, and shame on the University if the pay doesn’t reflect your Top-10 billing.
My D is looking at UVa, Va Tech, JMU, and VCU. At this point, the chances look good that she could get into all of them, so cost is important. UVa is roughly $20,000 more to attend than the others. If we were out of state, the difference swells to $60-$80,000. So UVa needs to offer value so that someone going $20,000 or more in debt thinks it’s worth the debt (and interest payments). Yes, it’s highly ranked, but other colleges now have Honors Colleges, and these are top students at these other institutions that get individualized attention and significant resources allotted to them (e.g., counseling, small class sizes, preferences in co-ops and internships, etc.) that UVa doesn’t offer the general student body. My son is in engineering, and passed up UVa, Va. Tech, U of F, and Texas A&M to attend UCF, largely because of its impressive Honors College and the presence there of one of the nation’s largest technology research parks (with Lockheed, Siemens, Harris, etc.).
So the questions I asked on tour was whether there are Honors Programs, and whether there is an Honors College at UVa, because I hadn’t researched anything. The response received was solely a description of the Distinguished Majors Programs. I was initially confused and disappointed, until I spent time researching it and found that UVa still has Honors Programs and the Echols Scholars Program (which I guess functions a bit like an Honors College). OK, maybe not a big deal, because it was only two questions, but if I had not researched it afterward, D might have written off UVa altogether because she feels very attracted to Honors Programs/Colleges because of the opportunities they offer.
OK, you wanted to hear about improvements, and again, terrific that you are all ears on this. So here we go:
(1) The brochure. D was disappointed that what we received was essentially last year’s brochure. I understand it takes time to get the stats and it’s costly to crank out these brochures, but UVa can certainly place an insert – even if temporary – showing the 2017 admissions statistics such as GPA, SAT scores, etc. That’s not a heavy lift. Especially this year, given that it’s not useful to cite Old SAT scores since they can be quite different from New SAT scores. Your blog indicates that UVa had these statistics as early as late March. By the time of our visit (June), an insert should be readily available to put together.
(2) You apologized several times for various things. Please don’t apologize – you represent UVa, you have nothing to apologize for. Remember, you guys rock.
(3) Focus on the HS students’ situations, not UVa’s. It’s OK to ask where students are from, but it comes across as self-serving when it’s announced that UVa is trying to get someone from every state. And the statement about UVa wanting to require everyone to study abroad comes across as elitist and slightly tone-deaf. Not everyone has the money, much less the inclination, to go abroad to study. Focus instead on what UVa can offer students on its own campus.
(4) Here’s something I haven’t seen yet in any college information session that’s sure to stand out among the HS student visitors: before the information session begins, take 5-10 minutes to go into the auditorium, approach a family, introduce yourself, have them tell two or three things about themselves, thank them for coming, and ask if they have any questions – right there in the auditorium. If you can approach 3 or 4 families during that time, you’ll be a hero to those families, and others there will see that you care and are genuinely glad that they are there that morning/afternoon (which I’m sure you are). That’s the kind of action that wins HS students over. Bonus points if you do that with more than 3-4 families. And super bonus points if every now and then, you can get a well-known figure (such as the UVa basketball coach or Larry Sabato or the UVa President) to come speak to the group for a few minutes.
Dean J, thanks for letting me share these things. I hope D will apply to UVa, because it’s really one of the nation’s best schools. All the best to you and UVa.