<p>As the father of a California private school senior who has visited both UCLA and USC with my son in the past year, I found that he resonated more with USC, and much to my surprise, so did I. I have a few points to make that hopefully, others will find interesting:</p>
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<li>I am old enough to have used the Cass & Birnbaum “Comparative Guides to American Colleges” when I was choosing colleges 42 years ago. Here is what they said about USC at that moment, in the mid-1960s:</li>
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<p>“Long famous for its championship football teams, USC is now searching for academic talent with a vigor comparable to that with which gridiron heroes are sought. The University has undertaken the difficult task of transforming itself—a large, diverse urban institution with many graduate and professional schools–into a major center for scholarly, intellectual, cultural and artistic affairs…Difficulties encountered in attempting to reshape USC, however, have been intensified by the large proportion of commuting students and the many part-time faculty. But both the proportions of of commuters and of part-time faculty are being reduced.”</p>
<p>I would say that USC has done a phenomenal job of engineering that transformation, and the process is obviously in high gear, 42 years later.</p>
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<li>The graduating seniors in his school, which is one of the top independent day schools in the US, have chosen to matriculate at USC at a much higher level than UCLA in the past three years. His college counselor told us that he considers USC to be very similar to Penn, an observation my son and I shared after visits to both schools, in terms of the “feel” of the campuses, the heavy professional school emphasis, and the kinds of students we are seeing winding up at either school. The counselor also said that in ten to fifteen years, people will see that USC alumni will be providing more of the leadership in this state that in the past was supplied by Berkeley and UCLA. </li>
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<p>I had reluctantly agreed to take my son to USC, because I bought into the stereotype that it was mostly a football-and-party school, and that if he were to study in LA, it ought to be at UCLA or Occidental. After that visit and lots of research afterward, he and I would give preference to USC over either UCLA or Oxy.</p>