<p>drax, not so.</p>
<p>In the 1970s, when I applied to colleges, I applied to:</p>
<p>Berkeley: did not apply, as it had a reputation at that time of a radical extremist school
Stanford, applied, because I heard it was great academically: Accepted
UCLA: applied, because it was very good academically, plus the sports scene and cool campus: Accepted
Yale: wait listed
Harvard: rejected
USC: did not apply because at the time it was a B (and even C) student’s school. UCLA was my safety. Those that could not get into UCLA went to USC, but only if their family was well off, as at the time USC did not have much in the way of financial aid. In fact up into the early 1980s, USC was constantly on the brink of running out of money. If you were rejected by UCLA and could not afford USC as your safety, your safety became UCSB, UCI, UCD if you were basically an A- student.</p>
<p>In my time, for non-radical smart kids, no Berkeley because of radicals, no USC because it was a safety school. Obviously times have changed. But don’t forget half the people out there owning and running companies, and hiring kids out of college, went to college in the 60s, 70’s and early 80s when USC was a Safety school, and UCLA was for the smart kids.</p>
<p>UCLA did not admit “anyone who qualified under the index”. Not sure which index you refer to, but if you mean at least a 3.7 unweighted, and 1200 SAT, that’s probably about right. UCLA did not accept 3.4 GPA and 1100 SAT even back then. There are six other UC schools that rank behind UCLA that took those that did not get into Berkeley or UCLA but were still in the top 12% of California graduates as outlined in California’s Master Plan for Education.</p>
<p>If you are looking for an ACADEMIC equivalent to USC in the 70s it would have been UC Santa Cruz or UC Riverside, not exactly the names that make an employer go OOHH, AAHH, a kid with brains.</p>