<p>I don’t believe that any of the top 30 or so ranked schools (US News) offer merit aid.</p>
<h1>5 University of Chicago: <a href=“https://collegeadmissions.uchicago.edu/costs/merit.shtml[/url]”>https://collegeadmissions.uchicago.edu/costs/merit.shtml</a></h1>
<h1>10 Duke: [Duke</a> University | OUSF Office of Scholars & Fellows: Merit Scholarship Programs](<a href=“http://ousf.duke.edu/merit-scholarship-programs]Duke”>http://ousf.duke.edu/merit-scholarship-programs)</h1>
<h1>12 Northwestern: [Scholarships</a> & Grants: Undergraduate Financial Aid - Northwestern University<a href=“these%20are%20competitive%20need-based%20scholarships,%20which%20means%20they%20are%20a%20mix%20of%20merit%20and%20need”>/url</a></h1>
<h1>13 Johns Hopkins: [url=<a href=“Student Financial Support | Johns Hopkins University”>Student Financial Support | Johns Hopkins University]JHU</a> Student Financial Services | Prospective Students | Freshman & Transfers | Scholarships](<a href=“http://ug-finaid.northwestern.edu/topics/prospective/scholarships_grants.html]Scholarships”>http://ug-finaid.northwestern.edu/topics/prospective/scholarships_grants.html)</h1>
<h1>14 Washington University in St. Louis: [Scholarship</a> Programs At-A-Glance](<a href=“http://admissions.wustl.edu/scholarships/programs/Pages/default.aspx]Scholarship”>http://admissions.wustl.edu/scholarships/programs/Pages/default.aspx)</h1>
<h1>17 Rice: [Financial</a> Aid at Rice University](<a href=“http://financialaid.rice.edu/scholarships.aspx]Financial”>http://financialaid.rice.edu/scholarships.aspx)</h1>
<h1>17 Vanderbilt: [Scholarships*|*Vanderbilt</a> University](<a href=“http://www.vanderbilt.edu/scholarships/]Scholarships*|*Vanderbilt”>Scholarships | Vanderbilt University)</h1>
<h1>19 Notre Dame: [Notre</a> Dame Scholarships/Grants : Office of Student Financial Services : University of Notre Dame<a href=“these%20are%20also%20competitive%20need-based%20scholarships”>/url</a></h1>
<h1>20 Emory: [url=<a href=“Welcome to Emory College.”>Welcome to Emory College.]Future</a> Student Financial Aid | Emory College | Atlanta, GA<a href=“I%20had%20a%20friend%20from%20high%20school%20who%20got%20one%20of%20these.%20%20He%20just%20finished%20med%20school%20at%20WUSTL%20last%20year”>/url</a></h1>
<h1>23 Carnegie Mellon: [url=<a href=“Home - Computing Services - Office of the CIO - Carnegie Mellon University”>Home - Computing Services - Office of the CIO - Carnegie Mellon University]Admission</a> > Grants and Scholarships<a href=“scholarships%20offered%20to%20%22donut%20hole%22%20families”>/url</a></h1>
<h1>23 USC: [url=<a href=“http://www.usc.edu/admission/fa/grants_scholarships/undergraduates/usc.html]USC”>http://www.usc.edu/admission/fa/grants_scholarships/undergraduates/usc.html]USC</a> Financial Aid - Grants & Scholarships - Undergraduate - USC Scholarships](<a href=“http://financialaid.nd.edu/undergraduate/scholarships/nd_scholarships_grants.shtml]Notre”>http://financialaid.nd.edu/undergraduate/scholarships/nd_scholarships_grants.shtml)</h1>
<h1>25 Wake Forest: [WFU</a> | Admissions | Student Financial Aid | Merit-Based Scholarships | Introduction](<a href=“Student Financial Aid | Wake Forest University”>http://www.wfu.edu/finaid/merit-based_intro.html)</h1>
<p>I could probably go through the liberal arts list and do the same thing. Basically, it seems like most universities in the top 30 offer merit aid. (I skipped the Ivies for obvious reasons, but I also skipped public universities just because I didn’t feel like wading through their websites, which are often like mazes.)</p>
<p>But even schools outside the top 30 that offer merit aid aren’t necessarily sketchy or bad schools. They may be up-and-coming on the rankings, but that doesn’t mean they are bad schools. Those may be the places where top students can get pretty much guaranteed aid. I was a student at a public magnet “donut hole” school - most of the students were in middle-income families that made too much for substantial need aid but didn’t make enough to shell out $50K a year for school. My class and the class before me set some kids off to these top 30 schools - we had a kid get a scholarship at Notre Dame, one at Chicago, one or two at Duke and one at Emory. But we had a LOT of kids, including myself, get into tier 2 schools (50-100) with significant merit aid. Almost all of my friends from high school got a scholarship of some kind from some school because we had a savvy counselor who advised us to reach for the stars (in case we got into a top 100% of need school that offered us a good package, or managed to nab one of the few merit scholarships from the tippy-top) but also had a running list of great tier 2 schools with big merit programs.</p>
<p>And, to answer the question, schools offer merit scholarships to attract students like me and my friends in 2004 - or a lot of CC students in 2012/2013. The students who probably could’ve gotten into the top 30-50 schools, and maybe did, but can’t afford to go there without aid. It gets that top talent into the lower-ranked schools and gets the moving and shaking up the school. Sometimes it’s a rankings grab - especially for the schools that are very close to tier 1 (my undergraduate LAC is at #62 right now). Other times, it’s not explicitly about the rankings but more just about…improving the overall quality of the student body and eventually attracting more top students who will pay full price, or close to it, to be with the brilliant minds. After all, that’s why the Ivies don’t need to offer merit scholarships - how many threads have we seen this year that are titled something like “Full Scholarship at Perfectly Good and Reputable College/University, or Full Price at Ridiculously Expensive Ivy/Top 20 school?”</p>
<p>It also increases both income and minority diversity. Income diversity for obvious reasons. But like I said, my parents were solidly middle-class; however, we’re African American, and when my parents were growing up it was uncommon for black folks to go to college, so they didn’t. Therefore, despite being middle-income, my parents didn’t expect me to go to college so they didn’t save, and they balked at the idea of borrowing loans for me to go to school - not realizing that that was done. Even though the government expects parents to shoulder the burden, my parents - and most of my friends’ parents, who were also primarily black and did not attend college - thought it was our responsibility to figure out how to get into and pay for college. Merit scholarships made that possible for many of us (even the ones who went to flagship Georgia universities on HOPE, which back in the day paid for all of your tuition - we had a lot of my class go to Tech).</p>
<p>I’m fairly sure that’s pretty common in my generation of black students, and perhaps other students of color/underrepresented students as well.</p>