"06 Grad launched SIMEXCHANGE Vitual Stock Market Game

<p><a href="http://www.gameindustry.com/ih/item.asp?id=1195%5B/url%5D"&gt;http://www.gameindustry.com/ih/item.asp?id=1195&lt;/a&gt;&lt;/p>

<p>(excerpt)</p>

<p>"The simExchange, the online virtual stock market game where gamers buy and sell virtual shares in video games to predict how well the games will sell in the real world, has been upgraded at <a href="http://www.thesimexchange.com/%5B/url%5D"&gt;http://www.thesimexchange.com/&lt;/a>. This is the first major update to the simExchange?s presentation since its public beta.</p>

<p>The simExchange was developed in the Fall of 2006 by recent Princeton University graduate Brian Shiau. Shiau developed the project because, ?As a gamer, I always found it time consuming to sift through all the video game news to find new releases that are worth learning more about. I created the simExchange to help gamers identify and learn about the most eagerly anticipated new games.?</p>

<p>In his economics and finance studies at Princeton, Shiau had been intrigued in the predictive power of markets. ?I believe markets can be used to aggregate information outside traditional financial applications such as tracking the anticipation for upcoming video game products,? Shiau said. ?Additionally, the wisdom of the crowds concept can save gamers? time. If a pool of people have determined that an upcoming game will be a big deal, I am more likely to look into it, too. The key with the simExchange is that players have to back their opinions with a limited resource.?</p>