<p>I would offer some advice to the parents on the cusp of what I assure you will be a busy, anxious, and exciting year. Let Allow me to start with the end and work backwards. My daughter applied to 24 colleges this past year. She applied to all of the Ivies, except Columbia, and the the usual list of top tier schools like Wash U, Georgetown, UNC, Duke, Vanderbilt, U Chicago, etc. She applied to a few in the Patriot League, and a number of great state schools (William and Mary, UVA, Penn State, Clemson, VA Tech, and The College of New Jersey) and other great schools like Case Western. She was shut out in the Ivies (wait listed at Princeton, Wash U), accepted at a number of the others and was deciding between Lehigh, William and Mary, and Colgate. In the end, and I mean the end as in deadline day at 7PM, she opted for Colgate and I could not have been happier for her. The choice was perfect for her. </p>
<p>Here are some things I learned:</p>
<ol>
<li><p>Quantity does not mean quality and less is more when it comes to number of applications. We picked way too many schools which made the financial aid, CSS, IDOC, FAFSA, etc. paperwork a big problem that quickly turned into a second job for me just trying to keep track of it. She would not have gone to many of the schools we applied to so it made no sense to apply. Distance seems like a non factor until you are looking it in the eye. Try to stick to 4 hours. It is in many cases the golden rule. Additionally, we got caught up in the whole idea of prestige being an overly important factor, which became less so in the end. Pick about 8 or 10 schools, set a distance from home requirement, and be on your way. And...it is not cheap to apply. You can expect to pay about $100 per school just for the application itself, not including the expense of visiting. You will have to submit act, sat, subject tests, all of which add up. Additionally, many applications have a supplemental essay that your child will have to write.</p></li>
<li><p>The schools know the deal about when they are somebody's safety school and when they are an actual choice. They track access/logins to their respective portals, calls to the admissions office, visiting, interviewing, etc as a measure of interest. That is why you need to limit the number of schools. Make sure you kid is the person who makes the contact, and not the parent. Some schools are downright prickly about communicating only with the applicant and not the parent (UVA).</p></li>
<li><p>Keep an eye on the small stuff and it will tell you how the school manages big stuff. In the end Lehigh fell out of consideration based on a number of random events that left us with a bad feeling. Their admitted students day was disorganized and lacked a feeling that they really wanted the kids to come there. We stood in a long line to check in as they manually colored dots with a magic marker that corresponded to the respective college. Lunch was a disaster of congestion, student speakers failed to connect with the students, etc. Colgate and William and Mary were the polar opposite of Lehigh. Both schools showed a keen, genuine interest in her coming to their school and showed it in subtle ways, that in the end made a difference. An example, at W and M, they display a banner at their admitted students day with every admitted kid's full name on it in alphabetical order by first name. The WM student ambasssadors were happy and friendly and enthusiastic to the visitors. They had a student dance group, cheer leaders, and great speakers who connected with the kids and parents. Colgate and William and Mary knew and understood the importance of "closing the deal" with the parents and kids and as a result, their admitted students day was well executed, exciting, organized. Colgate was similar to WM Pre-printed name tags of the admitted student and their hometown were waiting on us upon arrival, a special admitted students t shirt and sun glasses were given to the kids, and the agenda featured a well run program for the parents and the kids. The colleges make you RSVP for these events so how can they be unprepared when you arrive? </p></li>
<li><p>When you visit the schools as a hs junior know that about 75 percent of the kids on the tour are not going to be admitted. That fact is important when you child is looking left and right at the other kids there. The best indicator are the admitted students events when everyone there was actually offered admission. Those are their future classmates.</p></li>
<li><p>Start early. Once the common app opens you should be off and running.</p></li>
<li><p>Take the sat and the act tests. Your child will surprise you on one of them in a good way.</p></li>
<li><p>Finally, as I could go on for days, enjoy the ride. You will get to spend a lot of great time with your kid going through this rite of passage and really the biggest decision of their lives and the most important they will make short of selecting their spouse. Keep that in mind when you are fretting about a deadline. It will all turn out in the end. As long as your child is happy with the school they are accepted to, everyone will be happy.</p></li>
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