<p><a href=“https://oira.auburn.edu/about/publications/usnews2012_final.pdf[/url]”>https://oira.auburn.edu/about/publications/usnews2012_final.pdf</a></p>
<p>Have to give props to Auburn’s OIRA Dept. They are much more productive and up to date than UA’s. </p>
<p>Anyway, if you go to the last page of this pdf document linked above, you will see that UA had the highest percentage of solicited undergraduate alumni who gave to their institution. Guess who was number two? Auburn! Last year, Auburn was first, and UA second. Who says this rivalry is destructive? Looks to me like the rivalry is pushing both schools to do better.</p>