<p>If merit money is important to you then make sure to apply to many different colleges that state they award merit aid. You find this on their own websites. I’d recommend looking up each one directly–it’s time consuming, but the best way of getting the info. Colleges vary considerably in what they can offer you and what procedure they use. Some are vague, some specific; some will just state that they offer an occasional merit scholarship for ‘exceptional’ candidates, and others will say how many they offer, how much it is and under what conditions. </p>
<p>What we did is to cast a very wide net at first and looked at the schools’ own websites to gauge their merit scholarships (and need, as we are not well off). Each college will also list stats of, say, percentage who gets financial aid and how much, plus percentage whose needs were met–this will also help tell you about their philosophy, student body, and their ability to give money. </p>
<p>If it’s convenient, you can visit the college and find out even more info. I remember one info session my D and I went to that had a Q & A session with the college reps. The room was packed with parents and the panel were top level college reps. A parent raised their hand and asked about finances, and the reps talked about loans and said vaguely how there were ‘plenty of loans out there.’ I raised my hand and asked what percentage of need was met by the college, and they couldn’t answer the question! (This was the only college I couldn’t find that info on their website.) Seriously, they looked at me blankly and said they ‘had no idea.’ This is a basic stat that most colleges list. They then went on to the next question. Rightly or wrongly, I drew the conclusion that most of the student body here was well off, and that the college offered very little in merit or need based grants/scholarships. We crossed the college off our list. </p>
<p>Nothing is ever guaranteed, unless the college has an automatic academic merit scholarship for x score and y grades. Except for that, even if your kid is a top student/test taker and/or amazingly gifted actor, you are not guaranteed a scholarship. So if you target several schools with merit offers, you will definitely increase your chances. Bear in mind though that many schools are being hit by the economy so the opportunities are more competitive and/or less generous. </p>
<p>Finally, don’t ever go by heresay, like, 'Everyone says x school never offers merit scholarships so I won’t bother applying." If you love the school, apply, then see what happens, although obviously always have financial safeties.</p>