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I hate to say it, but the same false sense of prestige i had before visiting and many will always have, is carried by employers, companies, and the other powers that be.
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<p>True. That's how branding works. It's a form of marketing, and marketing is a multi-billion dollar industry. Companies pay huge sums of money in order to build a preserve a strong brand name. Why? Because they know that a good brand name boosts sales. Similarly, as molliebatmit has indicated, the brand-name of a school boosts the value of the degree from that school. Like it or not, that's how it works. Like it or not, prestige matters. It matters because it helps you get a job.</p>
<p>The fact is, brand-names have economic value, because they serve as a substitute for information. When you lack information about what you should buy, you will tend to go for the brand-name. For example, let's say you want to take some really good photographs, and you need those photos to look really good, but you know nothing about cameras. Are you going to buy a camera from a manufacturer that you've never heard of? Probably not - you are probably going to choose something from a vendor that you know, like Kodak or Sony. That's because you don't have the information to tell you what camera is good and what is not, so to be on the safe side, you go with the brand name. Now, if you were a professional photographer, then you would know what's good and what isn't and you don't need to rely on a manuafacturer's brand-name. Heck, you can probably custom-fit a camera yourself with your own lenses and actuators and flashbulbs and all that. That's because you know exactly what you're doing. You have the information, so you don't need to rely on the brand-name as a substitute for information. </p>
<p>The fact is, information is costly. It takes time to learn enough about photography such that you know what cameras are good and what aren't. If you don't want to spend that time, then you will not have the information, which means that you will need to rely on brand names, for risk of getting a shoddy pictures. The brand-name therefore serves as a way to reduce risk and conserve on information. </p>
<p>Now, don't get me wrong. I am not in any way, shape, or form, suggesting that prestige should be the only criterion that you use to determine what school you should go to. No. Obviously it isimportant things to consider whether the school will fit you. But on the other hand, it would be foolish to simply discount prestige completely. Prestige has value. We can argue about how much value, but it does have value. Even if you personally don't care at all about prestige, the fact is, other people in this world do care, and they may be the ones deciding whether to give you something you want, like a job, or grad-school admission, or whatever. </p>
<p>I would also ask whether it's really that terrible to go to a school that you don't like that much? Obviously if you absolutely loathe the place, then don't go. But if it's tolerable, well, maybe that you can get through it. I would compare the situation to the training that elite military forces undergo. Take the Navy Seals. To become a Navy Seal, you have to undergo an 18 month training process before you can become a fully-fledged Navy Seal. And let me tell you, Navy Seal training is no joke. It is a brutal and grueling time of your life. I'm fairly certain that no Seal except the most sick masochist actually "enjoyed" the training process. Pretty much everybody dislikes it. But they grit their teeth and put up with it. Why? Because they want to enjoy the fruits of the process, which is to be Navy Seals. </p>
<p>Now don't get me wrong. I'm not saying that people who go to elite schools are comparable to Navy Seals. My point is, sometimes you gotta do things you don't really like to do in order to get to do the things you do like to do. That's life. Hence, sometimes it may be worth it to go to a school that you don't really like (but you don't absolutely hate) in order to get prestige. It might be worth it. Not guaranteed, of course, but it might be worth it.</p>