@fatdog11
There are many private colleges (definitely not top 50 or so) where almost none of the students pay list. Everyone talks about a bunch of named scholarships here on CC, but most ‘scholarships’ are really just discounts. And the concept is simple. Colleges are judged by the quality of the students who go there. They know they have a brand. They know that the market has a number in mind that they think they are worth. Admins every year try to figure out how to spend those $ (the allowable discount pool which won’t throw the college into bankruptcy) in a way to at least match last year’s stats. Hopefully raise them. So, what’s an admissions dept to do? Give out x full rides for fabuloso kids, or, 2x half rides for excellent, but not fabulous kids? The fabuloso kids are tough to snag; they have many options. The almost fabuloso kids have stats just above the 75th percentile. A 99th percentile kid doesn’t move your stats any more than a 76%ile kid. (Because 25th/75th-iles are reported, not means.). The 99th %ile kid costs twice as much as the 76th%ile kid. Which is a better strategy for moving your stats?
Colleges change their strategies ALL the time (even within a given admit year). So for the high stats kid hunting for merit, you gotta spread the apps around.
The ‘named’ scholarships are mainly for marketing. The much larger amount of money is doled out to build a class. $10k for kids in this range, $18k for kids in that range, etc. They have set formulas; they know what % of applicants, with certain stats for certain majors, will take the offer at $10k, and at $18k.
This is somewhat like landing an airplane on an aircraft carrier. Overshooting and undershooting are both bad. Having too many kids take high scholarships than expected is bad. Having too few Lower (but still strong) kids enroll is bad, too.
It comes down to their revenue needs. Not hitting it has major repercussions for the college for a while. An ‘unprofitable class’ has to be made up for in the next year. Thus, , strategy shifts. A really good revenue year can mean an especially generous year following. (They try to buy a lot of strong kids to improve their brand). Those are the years where you hear about a strong kid paying less for the well-respected LAC than the state flagship.
Make no mistake, being in charge of enrollment for a private non-top 50 college is as stressful as being a bomb defuser.
For parents, this is the game. Your kid can go to a lower brand college for less because he/she raises he school’s brand.
My hands are somewhat tied as my kid wants an engineering major and that rules out almost all LACs. And our state flagship (tOSU) is the deal of the century, and our kid’s safety happens to be his #1. But he is a high stats kid, and if he wanted to be an economics major, you bet he would be checking out the schools where he’s the 76th percentile. Problem is with high stats kids…those are elite schools which happen to be the ones who play this game very differently. So high stats kids face yield control issues and have to ensure they learn a lot about the schools they are applying to. Yield control is real. Revenue management is king. If a college feels a high stats kid is too expensive that year, they’ll pass in a bunch of them. Being the 99th %ile is either a great place to be, or the worst. Not that much in-between.