Back when I was house-hunting, I quickly learned to translate the language used by real estate agents. “Cozy” meant “Tiny;” “Convenient location” meant “Burger King across the street” or “Highway on-ramp in back yard.” And “Ready for your personal touches” was a sure sign that there would be Harvest Gold appliances in the kitchen.
More recently, when I went through the college selection and application process with my son, I realized that admission folks, especially at the hyper-competitive institutions, have a language of their own as well, but the translations aren’t quite as straightforward as they are in the realty world. When it comes to “elite” admissions, I discovered that the truth is often more about what is NOT said than what is.
For instance, I once heard a Harvard admission official claim something along the lines of, “We want you to pursue your passions, even if a schedule conflict forces you to choose orchestra over calculus.” Yet what the rep really meant was, “The vast majority of our successful applicants complete math through AP Calculus. So if you won’t be soloing in Carnegie Hall by November, you might want to consider taking the calc class … if not at your high school than at a local community college, over the summer, or even online.”
Other examples include …
AdmissionSpeak: Course rigor and grades are more important than test scores.
What’s NOT said: Our candidates typically have top grades in the Most Demanding courses. So test scores … including optional AP-exam results … often become the tie-breaker (especially if you are a middle-class or advantaged Caucasian, Indian, Chinese, or Korean kid from an over-represented geographic area with no athletic or other hooks).
AdmissionSpeak: We are SAT-optional because we don’t believe that test scores are true indicators of how a student will perform in college.
What’s NOT said: However, if you are a middle-class or advantaged Caucasian, Indian, Chinese, or Korean kid from an over-represented geographic area with no athletic or other hooks (or pretty much anyone from New Jersey or Long Island),
then we will want to use your test scores to pull up our medians and, if you don’t send them, you’ll probably go to the back of the line.
AdmissionSpeak: You are not competing with your own classmates.
What’s NOT said: Long-gone are the days when we admitted 67 candidates from Choate. Now our applicant pools include a far broader swath of students than ever before, and we aim to represent a wide range of high schools in our freshman class. So if you’re a recruited quarterback and your best buddy is a recruited point guard, and you both happen to have great grades and test scores (and being an underrepresented minority student wouldn’t hurt either) then, sure, it’s highly likely that we’ll take both of you. But, chances are, we won’t accept the lion’s share of your AP Physics C section, no matter how amazing you all are (and the fact that we took two kids from your public high school last year won’t help you either).
AdmissionSpeak: I hope you will consider applying …
What’s NOT said: … so that we can keep our acceptance rate in the single digits when we regretfully turn you down … along with thousands of others whom we’ve incessantly emailed and encouraged.
Parents can help their often starry-eyed progeny, who are aiming for the most sought-after schools, to arm themselves with cynicism, skepticism, and a healthy sense of humor as they wade through the admissions maze. And, if your son or daughter can invent and patent an AdmissionSpeak translater app along the way, it might even boost acceptance odds. 
How about other CC parents … what AdmissionSpeak have you and your child encountered in the college search?