<p>I'm starting my second semester in college in communications and I'm tinkering about changing to marketing but I'm not sure. I've recently read that the communications field is actually growing but I don't think the major is worth getting. I know it gives you the tools to interact with people in a great way but I believe that a major in marketing is better. </p>
<p>I'm asking this on this forum because I have no one on my house that can give some advice so I hope someone reply me.</p>
<p>The MS in Advertising at Boston University is designed to prepare students to work in advertising in agencies, media companies, and other marketing communications organizations. Some will be prepared for doctoral-level studies. All students must take courses that provide a broad understanding of the advertising industry and of the role of communication in contemporary society. Additionally, they will focus on developing advertising campaigns and research skills. Students may pursue a thesis track that will prepare students for careers in marketing research or education.</p>
<p>This program is appropriate for students who have earned their undergraduate degrees in fields other than communication. Students who do have undergraduate degrees in communication will also benefit from the opportunity to further master advertising skills. Students who attend the program full time can expect to complete the program in three semesters."</p>
<p>The most important thing you can do is work on getting good internships while in school. A portfolio is crucial in advertising, especially if you want to be a creative. If you would rather be an ad exec than a creative, then perhaps marketing would be a better major. But you can hedge your bets by taking classes in both areas and getting those internships.</p>
<p>Frankly, I strongly doubt that a master’s in advertising is worth anything at all in the working world.</p>
<p>If your college offers the option for post #4, then that is also a choice (or a double major is possible at some schools). Agree that the internships are crucial (maybe more important than the actual major).</p>