<p>Having a tumor and parent having cancer: How it changed my life and how pushed me to change the world with my degree.</p>
<p>^ Pushed me from being a hapless Gifted kid with little ambition, to leadership positions in multiple organizations, clubs, and city hall.</p>
<p>Ties into my ECs: How I using mass psychology and marketing to further the environmental agenda.</p>
<p>^ I am vice director of an environmental organization that deals with hundreds of thousand of dollars in renewable resources a year, and installs them on schools across my country.</p>
<p>I'd go with the first. I think that admissions personnel want insight into your personality and goals. I think talking about how you manipulate the public could be risky, even if you do it with good intentions and goals in mind.</p>
<p>I'd go for the first topic as well but a bit of advice: be very careful with what you write! That topic has loads of potential and has probably been used tons of times both successfully and terribly.</p>