College google search

How does college know if someone they google search is the actual applicant? And Is it bad that the first thing it pop up when I google my own name is about a person playing a game with the same in game name as my name? It is nothing bad just a game but I’m wondering if thats bad.

There is already a thread discussing this question with some answers/comments. I think the smartest comment was to maintain your own professional online presence.

http://talk.collegeconfidential.com/college-search-selection/1805268-google-search-my-name.html#latest

Closing duplicate thread.