<p>The low-down on average SAT scores, diversity, class size, prizes and Ph.D's, retention rates - aka the "happiness factor" - or how to (or how not to) choose a college:</p>
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Prospective undergraduates are deluged with statistics — from average class size to the number of Nobel Prize winners on staff — with which to take the measure of a college. Is Ms. Carbonell’s story an argument for choosing your college by the numbers?</p>
<p>Not exactly. She attends the University of Michigan at Ann Arbor, which has some 25,000 undergraduates, 4,100 full-time faculty members and 540 buildings. If she had been looking for an intimate experience, the numbers would have led her elsewhere.</p>
<p>That’s just one of the problems with statistics: they rarely tell the whole story. (Ms. Carbonell’s story is that she signed up for Michigan’s Residential College, a program in which students live and attend classes in the same building. She now lives off campus but continues to take classes in the R.C. building.)</p>
<p>Another problem with numbers: “Often statistics don’t measure what’s important,” says Lloyd Thacker, executive director of the Education Conservancy, a nonprofit group working to improve the college admissions process. For example, the selectivity of a college, measured by how many applicants it denies, provides little information about the educational experience there.</p>
<p>Also, statistics can be fudged. Regard any number you read in a glossy brochure or on a university Web site with skepticism, says Arthur Levine, president of the Woodrow Wilson National Fellowship Foundation. “It’s not information,” he says. “It’s marketing.”
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