It does almost seem as if they WANT the admit rate not to be publicized all that much. But I do wonder about how narrow those ED demographics actually are. The ones we know all got FA but maybe that’s a skewed subset for some reason. The low income kids are obviously going to apply EA on the advice of their counselors but that’s actually because they tend to be a desirable demo. for many top schools and can therefore, for lack of a better word, “afford” to be price sensitive. The middle income families seem to have a lot of suspicion about ED - we were included in that category - but the reports back about releasing good faith applicants due to financial differences seem to be genuine, and the school does seem to reach deep in terms of meeting “demonstrated need”. Unlike other ED threads I was following at NU and similar, no one seemed to be complaining about their FA package at UChicago.
So perhaps that suspicion will be allayed over time - in part, perhaps, through those marketing materials - or maybe UChicago realizes that there will always be a narrow demographic and plans to benefit from that in order to offset aggressive pursuit of other categories with generous merit aid. Not sure which - “conventional wisdom” on these threads seems to suggest the latter. But IMHO @marlowe1 also has a good point - we’ve heard informally through the grapevine that the primary concern is matching up those who are the best fit for UChicago with desire to attend. The College has always had a large contingency of 1st choicers in it’s EA pool. In the past some of these kids would get decent merit aid when, in fact, they would have attended for a much higher price. Running the ED experiment allows the College to test that hypothesis and the fact that they are repeating the experiment for a 2nd year means they liked what they saw the first time. So I think to them it’s not a matter so much of admit rate or yield, as it is a matter of fit and prudent distribution of funds. Focusing on the latter as opposed to the former just seems a lot smarter if your goal is to ensure the long-term success and vibrancy of the institution.