<p>Hello,</p>
<p>So I am currently in my first semester as Media Studies grad student with a focus on social media and consumer behavior. However, I realized that the program I am in is geared towards film theory and less towards consumption. I am quite set on a career in market research or account planning in media management companies like Nielsen or GroupM and am wondering if I should either: </p>
<ol>
<li><p>Transfer to an MA in Advertising under the Account Planning track (MBA is out of the question since I do not have 2 year's industry exp). </p></li>
<li><p>Continue my MA in Media Studies and minor in Marketing / Advertising (if so, what courses would be most beneficial?) as well as secure an internship. </p></li>
</ol>
<p>Any advice would be helpful! Thanks. </p>